McKerns Development Press and PR

Strategic Press PR Marketing and Business Development

What We Do

McKerns Development is a Strategic Press and PR, Public Relations, Marketing and Business Development  company, consulting and delivering PR and marketing services to business and professionals in the business community. Some of the firm's specialties include strategic PR, marketing and business development for architects, developers, engineers, interior designers, marina owners and operators and the business and medical community. We provide article, magazine, PR and marketing communications writing and also provide PR and professional writing services for advertising, marketing and presentation firms and their clients.  McKerns Development has the following custom packages for consultative services:

 


McKerns Development Consulting Packages:

 

 

Strategic Marketing, PR and Press: The Press and PR Package

Business Development and Consulting: Strategic Consulting and Development Package

Public Relations Campaigns: Press and PR services

Strategic Planning and Consultation: Strategic Marketing and Business Development

 


Founder, Leslie McKerns, has over twenty years (20) of experience as an industry professional, business leader, strategic press, PR, marketing and business development consultant.  The firm specializes in strategic press and public relations, strategic marketing and business development.  Results are achieved through strategic goal planning and development and delivering top industry rated results through a carefully selected use of professional tools such as strategic marketing, strategic public relations, media relations, and press and marketing campaigns.

 

McKerns Development provides the following services in PR, Branding, Business Development, Strategic Marketing, Professional Communications and Writing:

 

  • Project Development:
  • Business Development
    Branding Programs
    Lead Generation Programs – Custom Leads and Research - Projects/People: Contact Information including top executives, background address, phone, e-mail
    Business Development
    Business Promotion
    Differentiation of Company, Product and Services
    Strategic Marketing
    Business and Market Analysis
    Marketing Plans
    Existing Marketing Plans - Revisions & Updates
    Competitor Identification/Review
    Strategic Planning and Consultative Development
    Company, Products, Services Branding
    Advertising
    Publicity and Promotion
    Events, Event Marketing
               
    Press and PR
    Public Relations Campaigns
    Press and Media Campaigns
    Press and PR Strategy and Coaching
    Branding Programs
    Industry News Updates and Bulletins
    PR and Publishing Packages
    Media Relations
    Custom Media Contacts
    Press Packets
    Press for Grand Openings Seasonal Offerings, Promotions, Ground Breakings, Ceremonies
    Professional Communications/Writing
    Press Releases
    Social Media Releases
    Magazine Feature Stories
    Newspaper Feature Stories
    Article Writing & Professional Articles
    Writing for Trade Publications, Internet Publications
    Writing PR, Marketing & Professional Materials
    Collateral, Brochures
    Direct Mail
    Video Scripts
    Web Copywriting
    Web Content (Providing fresh content to attain or keep Google rank)
    Project Sheets
    Case Studies
    Newsletters
    Business Blogs
    Speeches,
    Entries and Awards
    Presentations
    Project Development
    Project Research, Background and Issues
    Teaming and Business Response
    RFP proposal and bid Packages
    Services Description
    Bios and Curriculum Vitae
    Strategic Team Building Response
    Letters of Interest
    Project or Team Approaches
    Project or Services Sheets
    Portfolio Development
    Web Content Copy
    Methodology
    Timelines
    Professional Correspondence
    White Papers and Reports
    Submissions
    Executive Summaries
    Community Outreach
    Approvals
    Due Diligence
    Surveys and Programming phases.
     

Leslie McKerns has structured mergers and acquisitions, landed contracts in the millions of square feet, formed joint ventures, and associations, and publicized many millions of square feet of public and private real estate. McKerns also provides strategic marketing and business development leadership to numerous small and large firms in the world of advertising, medical, product development, insurance, real estate, financial and other business ventures. In addition, she has authored and co authored books for McGraw-Hill and others, authored two brand new e-books written for mastering the marketing and promotion process, written and presented numerous articles, and speaks publicly to professional and educational groups.
 

McKerns Development handles media relations with the press,  creates and manages media campaigns and branded marketing. Ms. McKerns has extensive media contacts, obtaining press and writing full-length feature stories for clients and for the marketing and promotion of products and professional services. 
 

McKerns Development's extensive background includes press and media promotion, small and large business marketing, Luxury, Multi-Family Housing, High Rise Condominium, Hotel/Condominium, Mixed Use Projects, Hospital and Healthcare, Interior Design, Hotel, Resort and Hospitality, Banking, Aviation, Retail, Senior Living, Luxury Services, Golfing, Travel, Tourism, Boating and Marinas.  McKerns Development also has a medical specialty and has co-authored five books for medical professionals and numerous medical articles for the medical profession and the interested public.

 

Action Strategy: "In the ordinary course of the day or week, I write press releases and secure publication for people and their products, develop detailed marketing plans, advise companies on their strategic growth, write speeches for professionals, author professional articles for my firm and for others, write sales letters, bios, web copy and Powerpoint presentations, keep in touch with the media, plan media content to match media calendars of publications, consult with other marketing and PR professionals, host and participate in remote conferencing with people in many states, write and review proposals and bid packets, prepare media packets, prepare content and position papers for lobbyists, write newsletter copy, design enticing copy for invitations and fund raising events, write marketing plans, evaluate and update marketing plans, write copy, books and editorial, and attend all the top industry meetings," says McKerns.

 

"Did you know that it is not at all unusual for a business owner to have difficulty explaining what they do or offer? I spend time interviewing professionals to identify the core of their business, and assist them in streamlining their message to reach the right audience."

 

 

Here’s why you want to work with us:

We know that correctly communicating

the essence of your business is key.

You are a business interested in success

We are the ones to make that happen.

Visibility. Credibility. Awareness. Results.

 

McKerns Development 264 Cypress Trace, Royal Palm Beach, FL 33411  T. 561-305-4264 mckerns@mckernsdevelopment.com

www.mckernsdevelopment.com

www.mckernsdevelopment.com/mckernsdevelopmentblog.htm