McKerns Development Press and PR

What Does the Strategic Consulting Package Do?

Facilitates Company’s transition into next stage of success
Develops consistent Marketing and Business Development Process
Consults and Collaborates with Key Decision Makers (Stakeholders)
Originates, Drafts and Edits Company Brand/Message
Evaluates Impact of Individual and Unique Company Brand
Formulates Plan and Method to Deliver Message to Existing and New Clients
Analyzes Firm’s Identity
Conducts a Strategic Review of current business offerings, business model, process and image/identity;
Creates defined portfolio of Features and Benefits of firm to clients
Creates defined portfolio of Features and Benefits of firm to teaming partners
Defines portfolio of Features and Benefits of firm to current and potential employees
Establishes Ongoing Consulting regarding Company Issues and Needs
Delivers ongoing Consulting regarding Development of Company Products and Services Offerings

What Kinds of Consulting Does it Include?

What Recommendations are Included? We:

Review and Analyze Website for effectiveness, graphics, content, ease of navigation – make recommendations
Evaluate and Recommend regarding identity, services, features and benefits as represented in website(s)
Initiate contact methods and points of contact – newsletter, postcard, direct mail letter, announcement, press release(s), and website

What Specific Guidelines are Given?

Consult and suggest content for: email, direct mail, newsletters, postcards, web presence, announcements, openings
Design frequency of communication for each method of contact
Suggest content and outreach in conjunction with Senior Company stakeholders
Coordinate with graphic designer, printer, web designer, in-house and all senior stakeholders (management) for production of each piece
Consult on current print collateral and website
Manage media relations
Direct Content and management of the Company’s press releases
Develop case study and feature story development
Manage content and collaborate on the Company’s advertisements and publications

What Consultations are Provided on Marketing, Teaming, Proposals and Responses?

Review current Marketing Plan in conjunction with senior management, parent company and chosen staff
Suggest areas for adjustment
Identify/review competitors in market(s)
Identify top (15) potential teaming partners in market(s)
Identify feature/benefit approach (feature and what benefit this has to clients, potential clients and teaming partners
Provide industry knowledge and insight into teaming and partnering approach; approach to clients
Develop effective Bios and Background
Evaluate current marketing packages – overall and by sector
What is sent to client
What is sent as a typical RFP response package
Develop case studies, white papers, project sheets; consult on format and content

Contact: McKerns Development, 264 Cypress Trace, Royal Palm Beach, FL 33411 T. 561-305-4264 mckerns@mckernsdevelopment.com

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Strategic Press PR Marketing and Business Development