McKerns Development Press and PR

What Does the Strategic Consulting Package Do?

 

·        Facilitates Company’s transition into next stage of success

·        Develops consistent Marketing and Business Development Process

·        Consults and Collaborates with Key Decision Makers (Stakeholders)

·        Originates, Drafts and Edits Company Brand/Message

·        Evaluates Impact of Individual and Unique Company Brand

·        Formulates Plan and Method to Deliver Message to Existing and New Clients

·        Analyzes Firm’s Identity

·        Conducts a Strategic Review of current business offerings, business model, process and image/identity;

·        Creates defined portfolio of Features and Benefits of firm to clients

·        Creates defined portfolio of Features and Benefits of firm to teaming partners

·        Defines portfolio of Features and Benefits of firm to current and potential employees

·        Establishes Ongoing Consulting regarding Company Issues and Needs

·        Delivers ongoing Consulting regarding Development of Company Products and Services Offerings

 

What Kinds of Consulting Does it Include?

 

·      Strategic Review of Current Brand and Identity

·       Strategic Business and Market Analysis

·       Strengths of Parent Company and Each Regional Office

·       Market Sector Review and Service Offerings in Each

·       Effective Website and Collateral Material for Client Contact

·       Company Image and Enhancement in the Media

 

What Recommendations are Included?

 

·        Review and Analyze Website for effectiveness, graphics, content, ease of navigation – make recommendations

·        Evaluate and Recommend regarding identity, services, features and benefits as represented in website(s)

·        Initiate contact methods and points of contact – newsletter, postcard, direct mail letter, announcement, press release(s), and website

 

What Specific Guidelines are Given?

 

·        Consult and suggest content for: email, direct mail, newsletters, postcards, web presence, announcements, openings

·        Design frequency of communication for each method of contact

·        Suggest content and outreach in conjunction with Senior Company stakeholders

·        Coordinate with graphic designer, printer, web designer, in-house and all senior stakeholders (management) for production of each piece

·        Consult on current print collateral and website

·        Manage media relations

·        Direct Content and management of the Company’s press releases

·        Develop case study and feature story development

·        Manage content and collaborate on the Company’s advertisements and publications

 

What Consultations are Provided on Marketing, Teaming, Proposals and Responses?

 

·        Review current Marketing Plan in conjunction with senior management, parent company and chosen staff

·        Suggest areas for adjustment

·        Identify/review competitors in market(s)

·        Identify top (15) potential teaming partners in market(s)

·        Identify feature/benefit approach (feature and what benefit this has to clients, potential clients and teaming partners

·        Provide industry knowledge and insight into teaming and partnering approach; approach to clients

·        Develop effective Bios and Background

·        Evaluate current marketing packages – overall and by sector

·        What is sent to client

·        What is sent as a typical RFP response package

·        Develop case studies, white papers, project sheets; consult on format and content

Contact: McKerns Development, 264 Cypress Trace, Royal Palm Beach, FL 33411 T. 561-305-4264 mckerns@mckernsdevelopment.com

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