McKerns Development Press and PR
Strategic Press PR Marketing and Business Development
Starting and Growing a New Business
Starting and Growing a New Business
Many are reinventing themselves in this new economy.
When do people start a new business? When opportunity or a specialized niche presents itself, upon obtaining new skills, education or advanced degrees, when earning professional licensure, when buying or acquiring a business through merger, when partnerships, teaming relationships or affiliations occur, when opening new offices and services in person or over the internet, when seeking a new direction after a layoff or other financial need, when entering or emerging back into the workforce, and for many other reasons.
In many cases, the creator of a new business will have a strong business idea, management ability, sound financial projections and even the strategy to turn the business model into a success. What is missing is the time to actualize the steps necessary to bring this new business to life, and the knowledge in developing dynamic methods to market, promote and bring the services to its potential clients.
What is Needed for a New Business?
When starting a new business there are tangible needs – office space, equipment and furnishings; and there are intangible needs – business identity, services and a delivery model.
A new business needs everything including: a mission statement, tagline, brand definition and visual identity, a logo, business cards, basic and comprehensive brochures, stationery, contracts, bid and bidding information package, a website, an HR manual, training programs, services – what your new company offers, Bios of top management and talent, affiliations, links, market definition, project sheets, catalog sheets, testimonials, presentations, presentation books/manuals/videos, articles and press and feature articles to promote your business.
McKerns Development Services for New Business Owners
Logo/Logo Brief - McKerns Development develops the logo concept(s) and handles the bidding and provision of creative services.
Website Brief - We develop colors, tone, feel, the concept, the web design builders and handle the bidding of creative services.
Web Copy - We determine content, write the content and direct creative services through to completion of site.
Web Content - We develop and write website copy. Including (but not limited to):
· About Us
· Company Overview
· Company History
· Services– what your new company offers
· Company Bios - Bios of top management and talent
· Mission statement
· Affiliations
· Links
· Market definition
· Project sheets
· Catalog sheets
· Testimonials
· Contacts
Strategic Business Development Services:
· Brand definition and visual identity
· Mission statement
· Tagline
· Business cards (concept, creative direction, bids)
· Basic and comprehensive brochures (concept, content, creative direction, bids)
· Stationery (concept, creative direction, bids)
· Contracts (and coordination with legal)
· Bid and bidding information package
· HR manual
· Training programs/training manuals
· Presentations
· Presentation books/manuals/videos
· Articles and press to promote your business
· Website updates and posts
· Blog content
· Articles and features
· Newsletters
· Contributions to forums and other posts
· Links
· Directories – listings
· Speeches
· Awards and other Honors
Effective Methods for Growing a Business – Strategic PR
The single most effective thing you can do to market your company effectively is to be visible. And in this digital age, that means being visible on the internet – to journalists, to the public, to your niche market and potential investors. In these days of electronic media, one of the key ways journalists, potential clients and investors find you is on the internet.
Effective methods for growing your business in this down economy include a blend of highly effective no cost, low cost and medium cost marketing and PR methods. No cost methods, including a strategic PR program in print, digital and online can be the mainstay of a marketing program.
McKerns Development specializes in strategic PR.
Strategic public relations is a well thought out promotion and media program based upon a thorough understanding of the nature of the business, the potential market for the goods or services, and the compelling reasons for the need for products or services.
PR is used strategically to portray how the company stands out from its competitors. The strategy in using a public relations platform is to explain and support your mission statement and your brand platform. You decide - who are we? What are we trying to achieve? What are the main benefits and reasons for our existence? Who cares about this? Why?
Strategic PR is defined as a no-cost method because the goal of public relations is to get and contribute relevant editorial copy without having to purchase advertising or other media space. Does this media exposure have to be in print? No, as media transforms into digital, content is appreciated and often reproduced entirely as written.
Public Relations has the strong benefit of credibility often seen as lacking in paid for advertising. However, if advertising is in the budget, advertising and PR can work hand in glove to communicate an integrated and deep reaching message.
The internet and the sharing of material and knowledge is a powerful draw. Through their internet search – your potential clients find you - based upon what you write about yourself and what others write about you. Press, newsletters, blogs, articles and feature stories are rich in natural keywords and your content will be served up to your potential clients when your content is a close match to their search.
McKerns Development will develop your business through the start up phase and grow it by getting your company’s content out there. We will publish news releases and create feature stories that explain how customers solve problems and grow their business by using your products/services. We become your expert content writer and publisher and we will use the exact keywords in our naturally written copy that will bring you traffic and interested potential clients.
McKerns Development can assist you in establishing and nourishing customer relationships and networking in your chosen circles.
Developing a Consultant Practice
Think you have the right stuff to make a great consultant? Possibly, you do.
McKerns Development will assist you in developing this business. We’ll establish:
Market – List everything you could consult on –
Business Model – hourly or retainer (by month, by project time)
Mode and Method of Contact – Content Development (what you do) (how you do it) (why you) and Delivery – website?
Database – Existing markets, new markets, contacts
Financing Your Business
In addition to traditional sources for funding, The Obama Administration recently announced that the Treasury Department will commit up to $15 billion to help unlock the secondary markets for small business loans. The U.S. Small Business Administration suggests “Visit your lender and specifically ask about the Recovery Act and SBA loans. Many of the provisions in the Act provide incentives to lenders to encourage them to start lending again to get more dollars in the hands of the small businesses that need it most. Banks will now have access to more funds and higher guarantees making it less risky and more attractive to lend to small businesses. Also, you can contact your local SBA District Office to obtain a list of SBA-participating lenders in your area.”
Tags: Starting a new business, marketing and pr for a new business, growing a business, strategic PR and marketing for new business, what is strategic pr, effective methods for growing a business, new business startup, marketing and PR in a downturn economy, financing for business, press and PR for business
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McKerns Development - 264 Cypress Trace, Royal Palm Beach, FL 33411
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