McKerns Development Press and PR
Strategic Press PR Marketing and Business Development
New e-books for Marketing and PR
Marketing for Business: Winning at Business -Toolbox for Marketing and PR
Implement your Successful Business Strategy with Two New Marketing e Books from McKerns Development--
McKerns Development, a West Palm Beach, Florida based strategic marketing, press and public relations firm, announces the new e-books, Winning at Business - Toolbox for Marketing and PR, and the companion workbook Winning at Business - Toolbox for Marketing and PR, both available on the McKerns Development website http://www.mckernsdevelopment.com.
“Marketing your business should be both effective and cost effective, don’t you think?” asks Leslie McKerns, owner of McKerns Development. “Clients consistently report that advertising alone does not work for them; they are seeking better solutions for effectively marketing their businesses, such as how to know what to do and when, and how to gain access to the marketing and PR sources and resources that professional business strategists use.”
Authored by strategic PR, business and marketing expert, Leslie McKerns, the e-books take the user step by step – whether opening a new business, expanding a business, or preparing for retirement, transition or sale, all expected stages in the life cycle of a business. The companion workbook allows the recording of the answers to key questions and gives the exact web sources to implement the business marketing strategy.
With e-books, Winning at Business - Toolbox for Marketing and PR, and the companion workbook, a business owner or entrepreneur will have specific and effective marketing tactics to successfully promote a business, and without spending a fortune in advertising or staffing.
Following this knowledge on what to do to successfully grow a business, the user can decide to use the action plans and step by step guidelines, sources and resources in the book to do the marketing and PR themselves or oversee the process with employees or an outsourced PR and marketing consultant.
About the Books: A step-by-step system to use every season of the year. Everything an owner or entrepreneur needs for growing and promoting a firm is in these two new e-books, ready for secure and instant download--with the exact information, professional strategies and resources the pros use.
In Winning at Business-Toolbox Marketing and PR a business owner will learn:
· The Top Five Marketing Mistakes and How to Avoid them
· 5 Top Things to Fix about Your Website – even if you know nothing about Website Design
· How to Tap into targeted Media Lists and top Contacts the PR pros use to reach the press--bringing you Thousands of Dollars in Publicity
· What to put in a Press Release and what Not to (the answers may surprise you!)
· How to Keep the Media from hitting the Delete button when your release hits their desk
· 50 Marketing Makeovers that will have you Leading the Race against your Competitors
· The Dynamic Payoff of Knowing the Marketing Cycle: What to send and when to send it – to reach your client in a buying mood
· 10 Sure Fire Wild Fire Revenue Building Strategies
· Essential Tools for Marketing, Publicity and Promotion
· How to Build a Knockout Brand
· Creating a Successful Business Exit Strategy
· Top strategic thinking for marketing your business or profession
· Everything you need to know about Building Sales and Revenue
· How to Hit the PR Jackpot and Get Your Name in the News
About McKerns Development: McKerns Development is a Florida based Strategic Press and PR, Marketing and Business Development firm working with companies to increase their visibility, reach the right customers and build business. McKerns Development is a member of the Gold Coast Public Relations Council, the Wellington Chamber of Commerce, a former Board Member of the American Lung Association, and part of a team recently nominated for the Bernays Award for Excellence in Public Relations, the most prestigious award in public relations.
To Order the Books:
Safe, secure online ordering at: http://www.mckernsdevelopment.com
Contact:
Leslie McKerns
McKerns Development,
www.mckernsdevelopment.com
mckerns@mckernsdevelopment.com
Phone: 561-305-4264
Website: http://www.mckernsdevelopment.com
Keywords: marketing for business, marketing and PR books, strategic marketing, implementing a business marketing strategy, effective marketing tactics to promote a business, marketing a business, step by step marketing and PR, how to grow a business, e-books for marketing and business development, PR for business, winning at business, McKerns Development,
McKerns Development Announces Blog
McKerns Development Announces Blog--Insider Commentary on Strategic Press and PR for Business
McKerns Development, a West Palm Beach, Florida based strategic marketing, press and public relations firm, announces the 2008 McKerns Development Blog, hosted at
http://www.mckernsdevelopment.com/apps/blog/
with insider commentary on strategic Press and PR for business. The new content is written by Leslie McKerns, owner of McKerns Development.Recent McKerns Development Blog Entries include:
· PR Advice for 2008 -- Top Two Tips for Increasing Your PR Profile in 2008
· The Year of Secondary Marketing Opportunities
· Creative Marketing --The Summit at 30,000 Feet
· How to Find Your Passion and Make it a New Career - The Wall Street Way
· Blogging for Business
· Camaraderie—Answer to the Multifamily Meltdown?
· Brand Extensions and Disruptive Technology Last month I worked with a fascinating client, responsible for billions of dollars in sales through brand extension. Brand extension (and licensing) is the process of taking an established band into uncharted territory and capturing new audiences and revenues as a result.
· Building a Brand or Banishing a Brand?
· Marketing for Architects - It's an Art and a Science Marketing for Architects is an Art and a Science. It’s an art because, architecture is not merely a practical field, it’s an artistic one. Architecture combines the passion of fine art with a set of deliverables – that will one day be not only a building, but an organic form where living, breathing people will go to learn, think, live, work and play. But, when Architects go to market their services, they are like the first kid in a sand box – alone with just a bucket and a shovel.
· Architects and Contractors Unable to see Problems After all, for the architect nothing is a problem. It is simply a matter of program (how many people do you want to house in this building on this site, and how will they need to interact?), budget and timetable. For the Contractor it is simply a matter of “We’ll need this schedule of manpower, machinery and time in order to produce the results you seek.” Surprisingly, Architects and Contractors see none of the magic that goes into their work.
· Positive PR Without the Pain How come all the same guys are getting all the press? And, how come you keep seeing the same names quoted as sources?
· End of the Year Fear
Leslie McKerns is the author of the e-books, Winning at Business - Toolbox for Marketing and PR, and the companion workbook, available on the website. The books will take you step by step - opening a new business, expanding a business, preparing for retirement, transition or sale, all expected stages in the lifecyle of a business. You'll learn what to do and when, whether you have staff to implement your plans or not – with action plans and step by step instructions.
McKerns Development was part of a team recently nominated for the Bernays Award for Excellence in Public Relations. The annual Edward L. Bernays Awards honoring excellence in PR is named for the founder of modern public relations, and is the most prestigious award in the public relations/marketing community.
The firm’s services include strategic press and business marketing designed to highlight and promote a firm’s business objectives, branding and media campaigns, promotional events; handling vital company image details such as press releases, feature stories, media and internet relations.
Contact: Leslie McKerns
McKerns Development,
www.mckernsdevelopment.com
mckerns@mckernsdevelopment.com
Phone: 561-305-4264
Website: http://www.mckernsdevelopment.com
Connect on LinkedIn/Leslie McKerns
McKerns Development & Mainstreet Marketing Nominated for Prestigious 2008 Bernays Excellence in PR Award
McKerns Development & Mainstreet Marketing Nominated for Prestigious 2008 Bernays Excellence in PR Award
McKerns Development and Mainstreet Marketing announce their nomination for the 2008 Bernays Award for Excellence in Public Relations. The annual Edward L. Bernays Awards honoring excellence in PR is named for the founder of modern public relations, and is the most prestigious award in the public relations/marketing community.
Leslie McKerns is the owner of McKerns Development, a West Palm Beach, Florida based strategic marketing, press and public relations firm, and Chris Cantwell is owner of Mainstreet Marketing, a Jupiter and Orlando, FL full service branding and marketing agency. The McKerns Development/Mainstreet Marketing Bernays Award nomination is for the Branding and Image Campaign for Loggerhead Club and Marina ™ and is their second consecutive Bernays Excellence in PR nomination.
The Bernays Award competition showcases examples of the highest standards in the field of public relations. The McKerns Development/Mainstreet Marketing team was nominated by the Gold Coast PR Council (GCPRC).
The Bernays Awards are open to all agencies and organizations and recognize the industry’s finest public relations campaigns, professionals and elements.
McKerns Development works with a variety of companies to increase their visibility, reach the right customers and build business. Clients include marina and club developers, developers of high rise, resort, marina, urban mixed use projects, interior design companies catering to commercial, medical and custom homes, architectural firms in high rise, condo/hotel mixed use and urban and luxury markets, medical professionals and the technical services of engineering and land planning, as well as public companies, organizations and non-profits.
The firm’s services include branding and media campaigns, and promotional events; handling vital company image details such as press releases, feature stories, media kits, invitations and guest lists of dignitaries, speeches, and media and internet relations.
McKerns Development has successfully collaborated with the full service Mainstreet Marketing for many years, notably opening eleven marinas under the Loggerhead Club and Marina ™ brand, working closely with Mainstreet Marketing in strategic brand and image development, events, public and media relations.
Contact: Leslie McKerns
McKerns Development,
www.mckernsdevelopment.com
mckerns@mckernsdevelopment.com
Phone: 561- 305-4264
Website: http://www.mckernsdevelopment.com
Business Leads and Contacts delivered in custom MarketWatch Package
McKerns Development announces Business Leads and Contacts delivered in a custom MarketWatch Package
West Palm Beach, FL – (March 3,2007) – McKerns Development, a strategic marketing, business development and PR firm, announces the firm’s MarketWatch Package for delivering fresh qualified business leads and contacts in a custom bi-monthly report. The purpose of the MarketWatch Package is to fill a company’s pipeline with leads they have selected as their desired target. In one year, companies subscribing to the service will have from 168 to 288 comprehensive projects in their business development action system.
“The MarketWatch leads package is designed to deliver both contact information and detailed background so that a company can see trends and have the information it needs to make decisions about where they need to be now and in the future,” says Leslie McKerns, owner of McKerns Development. “The MarketWatch custom leads package is a valuable service in any market, but particularly in a downturn when companies are seeking new direction.”
The MarketWatch leads can be of any type in any industry. Users of the service include small and large business, travel and leisure providers, construction companies, architectural, development and engineering firms, interior designers, medical professionals, bankers, legal and non-profit organizations.
The MarketWatch Package contains 2 to 3 comprehensive reports monthly; 6 to 8 detailed project and business leads in each; a total of 18 to 24 projects each month, contact names and addresses, numbers, website and e-mail addresses for contact and database generation; relevant issues and background information necessary for successful closing; custom content in any geographic area; comprehensive follow up reports on any topic in MarketWatch; notification of key meetings and updates on projects and notification of places where key stakeholders will be so that contact can happen.
“The most important feature of the business leads package is that this is not just another project notification service where teams are already in place,” says McKerns. “The MarketWatch report is the basis of an action plan for business, with the latest and freshest industry information.”
A unique feature of the MarketWatch package is the ability to adjust the focus. For example, in development, the MarketWatch subscriber can dial up or down to focus on any stage of a project, from when industry news first happens, when issues surrounding an area are being discussed, when parcels are annexed, when property is bought or sold, when request for proposals are issued, when permits are obtained, when land is cleared, construction begun or on any phase of construction. A MarketWatch business leads subscriber can also change the focus or target of their report at any time and entirely new information will be delivered in the next report.
“The most frequently asked question is, “Will my leads be shared with anyone else?” says McKerns. “The answer is that your MarketWatch report is unique; your choices are entirely custom and are not shared with your competitors.”
The MarketWatch Program is a business development tool used in a complete marketing program, allowing company stakeholders and professionals to have a focused guide to the direction of their company.
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McKerns Development is a Florida based strategic business development, marketing and PR firm with 5 unique packages in marketing, business development, press and public relations.
http://www.mckernsdevelopment.com
Contact: McKerns Development, 264 Cypress Trace, Royal Palm Beach, FL 33411 T. 561-305-4264 mckerns@mckernsdevelopment.com
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McKerns Development Press Releases
McKerns Development Specializes In PR, Marketing and Strategic Business Development for the Architectural and Development Industries.
(ROYAL PALM BEACH, FL) – Leslie Allison McKerns, BA, BS, FL Lic. Interior Designer, AIA Allied, Gold Coast Public Relations Council, has been providing PR, Marketing and Strategic Business Development for the architectural and development industries for over twenty years, and through her Florida-based PR firm, McKerns Development, specializes in public relations, press and media for residential and commercial projects, developers and architects. She is a professional writer and is the Real Estate Editor for CitySmart magazine.
McKerns Development provides packaged services for clients so that they can understand the concentration, focus and delivery model of each. The package contents are fully explained on the McKerns Development PR website, http://www.mckernsdevelopment.com
The Press and Publicity package specifically promotes business goals by providing media attention in magazines and newspapers that clients read.
The MarketWatch Package delivers industry-insider information and custom selected leads, delivering fresh, qualified, targeted contacts and project information.
The Strategic Consulting Package provides custom business insight, rapidly launching a company into the next stage of success.
The Market Plan Development Package creates a custom and specific marketing plan and a system that guides you step-by-step to success in your desired market. The Market Plan includes the exact what-to-do, when and how-to-do-it in all the areas you need - Publicity, Promotion, Marketing and Business Development.
The Strategic Business Development Plan Package dramatically increases the number of leads and provides a rapid system of converting leads to prospects.
In addition to consulting services for PR, marketing and business development, McKerns Development is a professional writer and business communication expert, available to assist companies with team building and proposal RFP (Request for Proposal) and RFQ (Request for Qualifications) response. Ms. McKerns maintains expert writer status at many online article forums, is regularly featured in magazines and newspapers, is the co-author of five books including those with McGraw Hill, and contributes as a features writer and Real Estate Design Editor of CitySmart magazine.
McKerns Development, a Florida based PR, Marketing and Strategic Business Development firm works with a variety of companies to increase visibility, reach the right customers and build business. McKerns Development is located in Royal Palm Beach, FL, nine miles west of West Palm Beach, FL with convenient access to most of Florida’s 67 counties and our global neighbors. McKerns Development was founded by Leslie McKerns, BA, BS, FL Lic. ID, AIA Allied, GCPRC, as a continuation of more than twenty (20) years in the architectural, development and interior design built environment. McKerns Development recently announced their 2007 nomination for the prestigious Bernays Award for excellence in Public Relations for the Branding and Image Campaign for Loggerhead Club and Marina. The firm was nominated by the Gold Coast PR Council (GCPRC) an independent organization of public relations and marketing in Florida’s Palm Beach and Broward Counties.
Leslie McKerns, BA, BS, Lic. ID, owner of McKerns Development, is a 25 year industry professional and graduate of both Tulane University and Florida International University. She serves on the Board of the American Lung Association, is an independent strategic business development specialist, a professional member of the Gold Coast Public Relations Council (GCPRC) a publicist and writer, a consistent contributor to major media and the Real Estate Editor of CitySmart magazine.
Leslie McKerns, BA, BS, FL Lic. ID, AIA Allied, GCPRC, has taken leadership and participatory roles in major issues of concern to those professionals in the construction industry. Ms. McKerns sits on the Board of Directors, American Lung Association, South Florida Chapter, is their press consultant and is involved with charitable and educational programs and events such as The ASID Designer Showhouse 2005, the American Lung Associations Jewels of Life Gala Ball 2005, American Lung Association Designer Showhouse 2006, and the American Lung Association Catch Your Breath Program.
Markets served include Luxury Residential and Club Communities, Custom Estate; Marina; Multi-family, Condominium, High Rise, Hotel Resort Condo, Superior Models and Spec Residences; Corporate, Commercial, Financial, Municipal, Historic Preservation, Hotel Resort, Higher Education; Corporate and Executive Office; Healthcare and Senior Living.
Clients include developers of high rise, resort, marina, urban, luxury and mixed use projects, interior design companies designing commercial, medical and custom homes, builders, architectural firms in high rise, condo/hotel mixed use and urban and luxury markets, technical service firms in engineering and land planning, and public companies, organizations and non-profits.
The firm’s services include business development, press and media relations, branding and media campaigns; handling vital company image details such as press releases, feature stories, media kits, event planning and management, invitations and guest lists of dignitaries, speeches, and media and internet relations.
Press Contact: Leslie McKerns, BA, BS, AIA Allied
CONTACT: Leslie McKerns of McKerns Development,
Company Name: MCKERNS DEVELOPMENT
Email: mckerns@mckernsdevelopment.com
Phone: 561-305-4264
Website: http://www.mckernsdevelopment.com
Contact: McKerns Development, 264 Cypress Trace, Royal Palm Beach, FL 33411 T. 561-305-4264 mckerns@mckernsdevelopment.com
Sign up for Newsletter and Receive 2 Instant Tipsheets: mckerns@mckernsdevelopment.com "Subscribe" in Subject Line
McKerns Development Press
McKerns Development & Mainstreet Marketing Nominated for Prestigious Bernays Excellence in PR Award
ROYAL PALM BEACH, FL (January 2007) – Leslie McKerns, owner of Florida based McKerns Development, a strategic marketing communications, business development, press and public relations company, and teaming partner, Chris Cantwell of Mainstreet Marketing, a Jupiter and Orlando, FL based full service branding and marketing agency announced this week their nomination for the Bernays Award for excellence in Public Relations. The McKerns Development/Mainstreet Marketing Bernays Award nomination is for the Branding and Image Campaign for Loggerhead Club and Marina. The team was nominated by the Gold Coast PR Council (GCPRC) an independent organization of public relations and marketing in Florida’s Palm Beach and Broward Counties. A special panel of media professionals and PR educators selected the nominees for the Gold Coast PR Council’s Bernays Awards. The awards will be presented January 23rd in Highland Beach, FL.
The annual Edward L. Bernays Awards honoring excellence in PR is named for the man considered to be the founder of modern public relations, and is the most prestigious event in the public relations/marketing community, taking place in major cities across the USA. The competition showcases examples of the highest standards in the field of public relations.
The Bernays Awards are open to all agencies and organizations and recognize the industry's finest public relations campaigns, professionals and elements in a range of categories including, media relations, community relations and public affairs, in the specific categories of Project by or on Behalf of a Non-Profit Organization; PR Campaign by a Large Company of Firm; PR Campaign by a Small Company or Firm; and Branding or Image Campaign.
McKerns Development works with a variety of companies to increase their visibility, reach the right customers and build their businesses. Clients include marina and club developers, developers of high rise, resort, marina, urban mixed use projects, interior design companies catering to commercial, medical and custom homes, architectural firms in high rise, condo/hotel mixed use and urban and luxury markets, and the technical services of engineering and land planning, as well as public companies, organizations and non-profits.
The firm’s services include branding and media campaigns, and promotional events; handling vital company image details such as press releases, feature stories, media kits, invitations and guest lists of dignitaries, speeches, and media and internet relations.
“We have a large network of major publications that have come to rely on us for quality stories and content. These magazines and papers often directly approach us to handle a story because our clients are often perfect as source material. We also develop a story and query the appropriate publication, and have a great success rate in doing that. I can tell you a secret - what makes a good story is that it is not only in the company’s interest, but right for the publication and their readers - we find and develop those stories.”
McKerns Development has successfully collaborated with the full service Mainstreet Marketing for many years, notably opening nine marinas under the Loggerhead Club and Marina brand and working closely with Mainstreet Marketing in handling brand and image development, events, public and media relations.
More information can be found at
Press Contact: Leslie McKerns, BA, BS, AIA Allied
CONTACT: Leslie McKerns of McKerns Development,
Company Name: MCKERNS DEVELOPMENT
Email: mckerns@mckernsdevelopment.com
Phone: 561-305-4264
Website: http://www.mckernsdevelopment.com
ROYAL PALM BEACH, FL (January 2007) – Public relations industry veteran, Leslie McKerns, owner of McKerns Development, a strategic marketing communications, business development, press and public relations company, announces the firm’s unique 2007 Service Packages. The service packages are: the Press and Publicity Package; the MarketWatch Package; the Strategic Consulting Package; the Market Plan Development Package and the Strategic Business Development Package.
“The service packages are personal business development kits, unique in that you selectively choose the one that meets your needs, and immediately control the focus and the outcome.” says McKerns. “Our clients get evidence of their own success; our last press release had 61,454 reads by journalists within one day, 99% of our feature story pitches get picked up in major media and 85% of our clients doubled their markets in the first year.”
The Press and Publicity package specifically promotes business goals by providing media attention in magazines and newspapers that clients read.
The MarketWatch Package delivers industry-insider information and custom selected leads, delivering fresh, qualified, targeted contacts and project information.
The Strategic Consulting Package provides custom business insight, rapidly launching a company into the next stage of success.
The Strategic Business Development Plan Package dramatically increases the number of leads and provides a rapid system of converting leads to prospects.
“What is new for 2007 is using streamlined, laser-focused service packages for promoting your firm, finding out about projects before everyone else and having a road map with step by step directions for your marketing efforts,” says McKerns.
Leslie McKerns, BA, BS, owner of McKerns Development, is a 25 year industry professional and graduate of both Tulane University and Florida International University. She serves on the Board of the American Lung Association, is an independent strategic business development specialist, a professional member of the Gold Coast Public Relations Council (GCPRC) a publicist and writer, a consistent contributor to major media and the Real Estate Editor of CitySmart magazine http://www.citysmartmagazine.
McKerns Development recently announced their 2007 nomination for the prestigious Bernays Award for excellence in Public Relations for the Branding and Image Campaign for Loggerhead Club and Marina. The firm was nominated by the Gold Coast PR Council (GCPRC) an independent organization of public relations and marketing in Florida’s Palm Beach and Broward Counties.
Her company, McKerns Development, works with a variety of companies to increase their visibility, reach the right customers and build their businesses. Clients include developers of high rise, resort, marina, urban, luxury and mixed use projects, interior design companies designing commercial, medical and custom homes, builders, architectural firms in high rise, condo/hotel mixed use and urban and luxury markets, technical service firms in engineering and land planning, and public companies, organizations and non-profits. The firm’s services include business development, press and media relations, branding and media campaigns; handling vital company image details such as press releases, feature stories, media kits, invitations and guest lists of dignitaries, speeches, and media and internet relations.
Press Contact: Leslie McKerns, BA, BS, AIA Allied
CONTACT: Leslie McKerns of McKerns Development,
Company Name: MCKERNS DEVELOPMENT
Email: mckerns@mckernsdevelopment.com
Phone: 561-305-4264
Website: http://www.mckernsdevelopment.com
Leslie McKerns Appointed Real Estate Editor of Affluent Lifestyle Magazine CitySmart
Leslie McKerns of McKerns Development, a strategic press and public relations company, is now the Real Estate [Architecture, Design and Development] Editor of CitySmart magazine. McKerns interacts with local, national and international stars in Development, Architecture and Interior Design, conducting interviews and writing features about trends in the development and architectural industry and recent and upcoming building projects in South Florida. CitySmart Magazine is South Florida’s luxury lifestyle publication of choice, capturing the excitement, energy and intrigue of South Florida’s elite, appealing to the affluent, educated and influential reader. The magazine is available in print and online, where virtual magazine pages of the recent issue can actually be turned and read. http://www.citysmartmagazine.com
“The importance of my work with the magazine is to promote excellence in design,” says McKerns. “South Florida is ground zero in a major building boom and some of the results have been outstanding—those are the ones we feature.” The magazine has a laser focus on architectural, interior design and development, showcasing regional, national and international development and design projects with a local tie. “The key to our excellent editorial content at CitySmart is to highlight only the most interesting projects in South Florida. Architecture captures the imagination of the lifestyle audience and our story development and glossy photography hook the reader.”
Recent articles featured Lady Henrietta Spencer-Churchill, developer Donald Trump, Boca Raton’s Garcia Stromberg Architects, Ft. Lauderdale’s Adache Group, Tamara Peacock; interior designers Marc-Michael, Perla Lichi, Dupont O’Neil & Associates, Rogers Design Group, The Interiors Group, Design Works Creative Partnership; Ft. Lauderdale visionaries EDSA and The Stiles Corporation; while other CitySmart sections feature Heidi Klum & Project Runway’s Uli Herzner, fashion designer Roberto Cavalli, political columnist and author Ariana Huffington, anti-Aging and AIDS researcher Dr. Robert Keller, and the legendary Marilyn Monroe.
McKerns, owner of McKerns Development, is a graduate of both Tulane University and Florida International University, and a 25 year architectural and development industry professional. She is an independent publicist and business development consultant, recently announcing a 2007 nomination for the prestigious Bernays Award for Excellence in Public Relations, a well-published freelance writer, a professional member of the Gold Coast Public Relations Council (GCPRC), a consistent contributor to major media, and is newly appointed as the Real Estate Editor of CitySmart magazine.
McKerns Development works with a variety of companies to increase their visibility develop clients and build their businesses.
CONTACT: Leslie McKerns of McKerns Development,
Company Name: McKerns Development
Phone: 561-305-4264
Website: http://www.mckernsdevelopment.com
Contact: McKerns Development, 264 Cypress Trace, Royal Palm Beach, FL 33411 T. 561-305-4264 mckerns@mckernsdevelopment.com
Sign up for Newsletter and Receive 2 Instant Tipsheets: mckerns@mckernsdevelopment.com "Subscribe" in Subject Line
