McKerns Development Press and PR
Strategic Press PR Marketing and Business Development
Medical Marketing and PR
Medical Marketing
Contact:
Leslie McKerns
B.A., B.S., Lic. ID, SFPRN
www.linkedin.com/in/mckernsdevelopment
Strategic Marketing and Public Relations for Physicians and Medical Practices:
Ms. McKerns is a professional publicist and CEO of McKerns Development, a West Palm Beach, Florida based public relations firm delivering PR, press, and media relations, strategic marketing and business development, providing qualified, professional assistance with the Strategic Marketing and PR of physicians and medical firms. McKerns Development has a long term commitment to the marketing and branding of physician practices, and has successfully branded physician practices so that they capture new patients, grow the practice and have scientifically verified procedures accepted by colleagues and the public. McKerns Development will deliver the correct mix of strategic marketing, branding and public relations for the medical practice.
The firm has over 25 years of experience with business and those in the professions, including general and specialized medical fields. McKerns Development was recently nominated for the Bernays Excellence in Public Relations award, one of the highest honors in the public relations industry.
McKerns Development is an independent consulting firm, adept at defining a medical practice niche and promoting it through exceptional marketing channels and in national, international and local media. The firm writes and pitches feature stories to the media using extensive, deep reaching media contacts and relationships. The firm also writes technical medical articles and articles geared towards the understanding of the general public.
Knowledge in the Medical Industry
Ms. McKerns has an extensive knowledge of medical terminology and procedures; and is adept at reading and interpreting medical articles and information, and conducting further research for article development. Content articles for website and internet use dramatically enhances traffic to professional websites. The McKerns Development firm makes use of the latest search engine optimization techniques (SEO), maximizing exposure on the internet, including dramatically increasing traffic to the website.
McKerns Development works with external and internal agencies and handles promotions and press, creating, writing and managing media and branded marketing campaigns, including the openings, events and promotion reaching long and short term company goals and the marketing and promotion of products and professional services. McKerns Development delivers a marketing plan for the medical practice that lists major goals and strategies and 99 specific ways to reach the target market. A custom calendar is developed that shows the professional where and when marketing goals and strategies should be employed.
Content Development and Professional Writing:
Leslie McKerns, McKerns Development is a nationally recognized content developer and writer with hundreds of articles in print, electronic media and the internet, and press placements in national and international books, magazines, news, financial and trade media.
Leslie McKerns, BA, BS, is a professional writer, and multi-published author of five books and hundreds of articles.
Medical Expertise, Programs, Lectures and Publications:
Ms. McKerns is the author and co-author of books, curriculum and courses for medical and therapeutic professionals, in publication with McGraw Hill and other publishers in the US and abroad.
Medical Books and Publications:
Therapeutic Education for the Child with Traumatic Brain Injury: From Coma to Kindergarten
Therapeutic Education for the Child with Traumatic Brain Injury: Continuing Education Courses for Medical and Therapeutic Professionals
Therapeutic Education for the School Age Child with Traumatic Brain Injury
Alternative Communication: Selecting and Using Alternative Methods for Non-Verbal Communication
Technical Evaluation and Observation of the Non Verbal Child
Medical Articles Written for General Audience:
Pain and the Sports Enthusiast—How to Get Back in the Game
Pain Management Treatments and Procedures
Born to be Wild--Pain and the Active Baby Boomer
Construction Injuries—Effective Pain Management and Rapid Care
Pain Management as a Method of First Resort, Not Last
Eliminating the Emergency Room Wait
What Does it Mean to be Board Certified?
What is Patient Centered Care?
What to Expect in Your First Pain Management Visit
Prolotherapy and Joint Stabilization
Defining Pain Management – Terms and Procedures
Medical Programs, Lectures and Consultation:
Ms. McKerns is the co-developer of curriculum, media and materials used for the Palm Beach County Charter Schools, Potentials Charter Schools in Boca Raton and Riviera Beach, FL, (Children ages 3-11 with developmental and traumatic disabilities including the need for non-verbal and assisted communication, wheelchair and assisted ambulation) blending traditional age and grade appropriate education with therapeutic intervention.
Ms. McKerns was a lecturer and speaker with the ARC of Palm Beach County (Developmental and Traumatic Disabilities) for 13 years, and was a consultant to the ARC Pediatric Deaf/Blind program.
Ms. McKerns has lectured for Pediatric Therapy Associates in Boca Raton and Plantation, FL., and for their students at FIU.
Ms. McKerns is a professional writer, PR and strategic consultant for medical professionals including (2007) Board Certified Anesthesiologists and Pain Management Specialists, Palm Beach Spine & Pain Institute.
Ms. McKerns has been on the Advisory Board of the American Lung Association for 2005-2007.
Education and Professional Licenses:
Bachelor of Arts in English (Comparative Literature and Writing) - Tulane University, in New Orleans, LA;
Bachelor of Science in Interior Design and Construction - Florida International University, in Miami, FL.
Professional Member- Gold Coast Public Relations Council 2007- 2008
Licensed Interior Designer-State of Florida 1988 inception-current – 2008
Board of Directors American Lung Association--2005-2008
Leslie McKerns
McKerns Development
mckerns@mckernsdevelopment.com
Read blog at
http://www.mckernsdevelopment.com/apps/blog/
McKerns Development 264 Cypress Trace, Royal Palm Beach, FL 33411 T. 561-305-4264 mckerns@mckernsdevelopment.com
