McKerns Development Press and PR

Strategic Press PR Marketing and Business Development

Marketing Plan Development Package

 What is in the Marketing Plan Development Package?

  • Analysis of Previous Marketing Plan(s), or Creation of New
  • Key Features, Benefits and Services of Firm
  • Competitive Analysis
  • Market Strengths
  • Market Weaknesses
  • Establish Company Goals
  • Establish Individual or Departmental Goals
  • Tri-level Approach
  • For Marketing
  • For Publicity
  • For Promotion
  • Company Differentiation Plan
  • Branding Statement
  • Branding Action Plan
  • Market Sectors
  • Analysis of Website and Recommendations
  • Analysis of Company Collateral and Recommendations
  • Specific Strategies and Tactics for Success
  • 90 Action Items for Implementation and Assignment of Resources
  • Work for Progress Chart
  • Summary of Recommendations 

     

     

    How is the McKerns Development Marketing Plan Package different from most Marketing Plans?

     

    The McKerns Development Marketing Plan Package is a custom and specific document designed to guide you step by step to reaching your desired market. The Marketing Plan Package includes Publicity, Promotion, Marketing and Business Development. The McKerns Development Marketing Plan Program identifies business development goals, and ranks them from most important to least important (in a client interview process), and then ranks them again according to difficulty. This goals ranking process efficiently identifies the goals, and  Mckerns Development will then provide specific targeted strategies for achieving each marketing goal. Once the strategies have been delivered, the strategic marketing and business development strategies will be matched with 99 direct methods for achieving the goals. The next stage in the McKerns Development Marketing Plan is to include branding, publicity and promotion and to place all strategic marketing activities, marketing, PR campaigns and initiatives on a 12 month calendar.  

     

    McKerns Development will get the firm known through the press and other proven techniques – reaching your specific desired client. Mckerns Development will present the most effective marketing and business development tools to use at each stage of the program, including Direct Marketing and Promotions. Each is a low-cost proven method custom designed to reach your specific market.

     

    There will be no question what to do or when to do it.

    Each step is broken down by desired goal, and steps to achieve it.

    Each step is further broken down by an itemized list towards reaching the goal.

    Contact: McKerns Development, 264 Cypress Trace, Royal Palm Beach, FL 33411 T. 561-305-4264 mckerns@mckernsdevelopment.com

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