McKerns Development Press and PR
Strategic Press PR Marketing and Business Development
Lead Generation and Strategic Marketing
Lead Generation for Architects, Engineers, Interior Designers, Developers and Builders
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One of the biggest areas of concern for any design and project related business is lead generation; yet this is often an area that is neglected when business is good, and under-approached when business slows. Any business must be constantly filling the pipeline with new leads in order to generate new business.
McKerns Development has a custom program for lead generation called MarketWatch. You will be able to select your project areas of interest and have custom project leads delivered to you complete with the contact information: names, addresses, websites, e-mails and phone numbers.
You'll have fresh projects and lead sources gleaned from hundreds of project sources, trade sources and conventions, trend papers, websites, stockholder reports, press releases, town hall and city meetings, major media, trade media, media sources and contacts, personal contacts, referrals, and many more.
Your sources are custom and compiled only for you - your Marketwatch will not be shared with your competitors. Your firm will have the insider knowledge of all the major players in your industry, a description of what projects they have now and what they plan for the future. There is no better way to fill your project leads pipeline, and provide strategic direction to your marketing efforts.
Strategic Lead Generation: McKerns Development will Identify Industry trends. Industry trends include comprehensive intelligence regarding what is happening in your area of interest and expertise. This industry trend knowledge will allow you to make accurate decisions based upon an analysis of what each trend means in terms of your future and the future of your company. New hires or consolidation? New areas or diversification? Exploitation of current talents? Joint ventures? Mergers or acquisitions?
McKerns Development will assist you in Establishing Parameters: How to Research and claim geographical boundaries, how to approach key projects, future projects, major initiatives (what firms will be concentrating on), companies in a growth mode, how to find and approach key industry players, and will deliver company names, addresses, email and other contact information. How to Build a database and work with your Strategic Team: Strategic PR and Marketing.
Strategic Public Relations
Print/Media Relations
Press Releases
Cross or Fusion Marketing
Niche Targeting
Cross-targeting (people who do this, also do this),
Industry Trend Spotting
Branding Initiatives
Branding
Brand Extension
Radio/TV Appearances
Seminars, Webinars, Podcasts, Video
Newsletters
Direct Mail
Website Enhancements, Superior Content
Keyword Control and Dominance
Internet Marketing, Search Engine Marketing
Articles
Books
Industry Reports
Surveys
Whitepapers
Bio Upgrades and Project Profiling
Referrals
Networking
Joint Venturing
Mergers and Acquisitions
Speaking Engagements
Teaching
Workshops
Trade Shows
Events Marketing
Professional Meetings, Seminars
Mini-Clinics, Community Planning
Community Relations
Charitable or other Sponsorship
Industry Internship Sponsoring
Social Groups
Business Groups
Professional Groups
Community Groups
Testimonials
Awards
Open Houses
Seasonal and Special Event Participation
Special Promotions
These lead generation tactics can be employed strategically both online and offline, and can be taught to everyone in your business operation. Lead generation will become more readily accepted within an organization once leadership and guidance is provided.
Business leaders in architecture and engineering, design and development must establish direction both in locating quality leads and in finding the best way to approach these leads.
McKerns Development will apply a strategic approach to how you will make contact once you do establish a lead. What will you send them? What will you offer them? How will you make your company, services, products and offers relevant to their needs?
A warm approach is always better than a cold one. McKerns Development will consult to find the best approach. Can you warm a lead up through an introduction? Is there anyone you know that knows or does business with this company or person? You will grow your referral base by practicing best networking etiquette – always offering to do the same, and be a referral for those in your network.
Reach us at: www.mckernsdevelopment.com
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