McKerns Development Press and PR
Strategic Press PR Marketing and Business Development
Tactical Support for Marinas
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Marina Marketing
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Tactical Support for Marinas and Related Commercial and Hospitality Uplands:
McKerns Development is experienced in the design and development industry for marinas and for site-related commercial and hospitality uplands.
The most important hing a marina can do is to find their correct position in the marketplace and develop a way to promote that. There are many ways to promote a marina. The question to answer is, " Why would anyone come here?" If an owner can honestly answer that question positively, that is the basis for discussion and exploration, and can be the beginning foundation of a strategic marketing and public relations program for the marina asset.
If, however, a marina owner or developer discovers during this exploratory consultation that something must change, McKerns Development provides options and visually, graphically and financially conveys the potential outcomes.
Enhance, Upgrade, Successfully Operate or Position to Sell
The process starts with a process of visioning for the property. Once the marina platform is established, the marketing plan is developed and enhanced with strategic marketing and PR for successful operation or to position for a sale. Does the current owner wish to develop the upland by adding a yacht club, restaurant or hospitality? Does the current owner want to reposition themselves in the marketplace, possibly for a future sale?
Depending upon the goals and where you are in the process, McKerns Development assists with:
1. identifying the proper developer, builder and the owner/operator based on your requirements.
2. getting revised plans showing different density or options; slip configurations; docking options.
3. collaborating with professionals in developing proformas/financials showing how each density and amenity mix will affect potential revenue.
4. obtaining professional industry appraisals.
5. obtaining professional expertise in land planning, engineering, architecture and construction for the marina aspect and for all the commercial and hospitality options.
6. identifying marina operators.
7. providing visioning for the property, including identifying outstanding benefits and additional sources of revenue.
8. providing promotion in terms of strategic material needed for presentation and as the collateral package for approval agencies and ultimate owner/operators.
9. providing strategic marketing and PR that creates and supports the vision.
10. enhancing value; positioning a property for a sale or change in ownership.
McKerns Development collaborates in the marine and marina industry with developers, architects, engineers, yacht brokerages, marina brokers, appraisers, land development professionals, and waterfront specialists.
Contact us at : McKerns Development
264 Cypress Trace, Royal Palm Beach, FL 33411
Leslie McKerns
mckerns@mckernsdevelopment.com
www.mckernsdevelopment.com
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