McKerns Development Press and PR

McKerns Development Marina Services

Strategic Services
Strategic Visioning, Planning and Design

Strategic Marketing

Bid Packages/RFP Response

Strategic Public Relations

Strategic Public Relations

Media Relations

Press Releases

Feature Articles

Press and Media Packets

Industry Awards

Strategic Goal Setting and Innovation

Branding

Brand Platform

Brand Development and Positioning

Brand campaigns

Co-Branded Campaigns
Market Research & Analysis
Development and Business Planning

Product Development and Brand Extension
Signage, Posters, Banners, Site Signage

Asset Analysis, Asset Visioning/Design

Project Design and Amenities Assessment Creation of New and Marketable Assets

Marina Assets

Upland Assets, Clubs, Spas, Waterfront Amenities, Hotels, Condos, Resorts, Restaurants

Cross Promotional Offerings

Marketing & Management
Critical Marketing Path Organization
Management Overview

Professional Bios/Package
On-site and Off-site Marketing Strategies
Personnel and Administration Consulting
Renderings and Virtual Reality

Integrated Advertising Campaigns
Comprehensive Advertising Campaigns
Brochures and Collateral
Print, Outdoor, Broadcast, Online and New Media Advertising

On-site Merchandising Programs
Community Signage Design
Interactive DVDs, Vision Videos

Photo Shoots, Product Promotion

Logo Design, concept and creative direction

Online Marketing
Database Marketing
Database Exporting
Tracking Management

Direct to web-Press

Direct to web-Content

Content Development

Professional Writing and Communications
Search Engine Optimization (SEO)
Search Engine Marketing Campaign
Lead Generation Services
Podcasts and Blogs
Interactive Video
Website Design, Programming and Management
Online Campaign Management

Viral Marketing

Marketing, Event Marketing, Promotions
Comprehensive Marketing Strategies, Plans and Budgets
Club & Membership Marketing
Media Planning, Buying and Placement

Celebrity Promotions, Celebrity Endorsements

Overall Event Management
Partnership Event Marketing
Project Launch Events
Owner Events, Tradeshows, Booths

Merchandising, Clothing Design, Menus

Newsletters, Direct Mail

Sponsorships, Incentives, Loyalty Programs

Promotions, Memberships, Special Events
Grand Openings 

Tournaments, Charitable

Destination Marketing

Marketing Marina as a destination
Identification of all land and water based events, seasonal and attractions in area

Promotions and Cross Promotions