McKerns Development Press and PR
Strategic Press PR Marketing and Business Development
Marina PR Bio
McKerns Development Strategic Public Relations: Bio
McKerns Development is a West Palm Beach, Florida based public
relations firm delivering strategic PR, press, media relations and strategic
business development to the marine and marina industry, providing strategic
public relations and promotion for the marina and marine related industries and
related professionals reaching Florida and 82 million annual visitors and nearly
one million registered boaters, and within the US, the Bahamas, Central America
and the Caribbean.
McKerns Development has consulted with national and international marine and marina related companies in the Bahamas, Costa Rica, Scotland, and on the US east and west coasts including California, Louisiana, Florida and Maine and is the leading strategist for marine related professionals including developers, architects and engineers.
Professional Licenses, Membership and
Education:
Ms. McKerns holds a Bachelor of Arts (BA) in English from Tulane University, New Orleans, LA; and a Bachelor of Science (BS) in Interior Design and Construction from Florida International University, in Miami, FL. She is a Florida Licensed Interior Designer, an AIA Allied Member, a professional member of the Gold Coast Public Relations Council and the South Florida Public Relations Network, and former Board Member of the Board of Directors American Lung Association.
Marina Case Studies
McKerns Development Strategic Press and PR Marina Specialty
program successfully develops and promotes marina projects in the many hundreds
of thousands of square feet and numerous multi-million dollar projects each
year.
McKerns Development's case studies include a five year contract as
the strategic Publicist for a branded marina group of twelve (12) marinas
totaling 3,500 slips and waterfront properties from Miami north to Daytona
Beach, in St. Petersburg on the west coast and on Lake Okeechobee in central
FL.
o
This five year assignment was to create and promote a corporate
brand for what has become one of the largest branded marina development
groups, teaming with a branding and promotional expert marketing group for
developing the founding platform and the marketing and public relations
strategy for the acquisition, conversion and construction of marinas under the
brand and for the successful marketing and promotion of the brand.
o
Projects publicized under the Loggerhead Club & Marina brand
include 12 Florida marinas with upland and waterfront amenities, marinas, dry
stack storage, wet slips, clubs, pools, exercise rooms, Captain lounges,
Ships Stores and restaurants in Miami, South Miami, Aventura, Hollywood, South
Lantana, Lantana, Riviera Beach, Palm Beach Gardens, Vero Beach, Daytona Beach,
St. Petersburg and Lake Okeechobee.
o
Destination marina development and promotion includes Lake Okeechobee
Outpost, a marina, RV and cabin campground and ecotourist destination
directly on the 700 square mile Lake Okeechobee, (the 2nd largest freshwater
lake in the United States), known as a bass anglers dream.
o
The marina is part of the Lake Okeechobee Outpost, a beautiful
cabin, RV and tent waterfront campsite complete with a luxurious lakefront
pool, Tiki bar, lodge and conference center, marina, 400 foot concrete fishing
pier and the 110 mile Lake Okeechobee Scenic Trail (LOST) around Herbert Hoover
Dike connecting to the Florida National Scenic Trail. This marina is close to
quaint fishing villages, natural Everglades adventures, the Big Cypress
Seminole Reservation, Indian historic sites, Orlando attractions or beachfront,
fine dining, shopping and antiquing in upscale Naples, FL.
o
Highlights for the Loggerhead Club & Marina brand include a $180 million dollar marina
development in Riviera Beach FL, awarded the Marine Project of the Year
Award, Marina of the Year and One of the Southeast Top Projects.
Case Study Marina Projects for Architecture
and Engineering Clients:
McKerns Development works as a Strategic Public Relations and Marketing Consultant to the many professionals who work in the marine industry: architects, engineers, developers, marine and marina suppliers and marine and marina managers. McKerns Development is currently creating the development and promotion of professional marina engineering and construction groups, including a marina engineering firm with over 350 completed national and international marinas in the US, Central America and the Caribbean.
Turks and Caicos Yacht Club and Ecomarina
o $400 million international luxury yachting destination resort with 110 deepwater slips for yachts and megayachts up to 200 feet.
Sunset Bay Marina & Anchorage, Stuart, FL
o All new 198 deep water slips for vessels up to 150 feet on historic Stuart waterfront.
Chub Cay, Bahamas
o $250 million dollar renovation to a 110 deepwater slip marina for boats up to 200 feet.
Emerald Bay Resort, Exuma
o 23 acre resort and deep water marina for yachts up to 275 feet.
Old Port
Cove Marina North and South Basin, North Palm Beach, FL
o
$22
million dollar phased redevelopment for yachts and megayachts up to 200 feet in
length.
Naples
Hamilton Harbor, FL
o All new wet slips for vessels up to 60 feet, dry stack storage and yacht club.
Ocean
Club Marina at Port Canaveral
o Marina resort and 72,00 square foot club and marina with slips for vessels 40 feet to 110 feet in length.
Westport
Yachts, Ft. Lauderdale, FL
o Yacht sales brokerage and waterfront sales and service for a major yacht manufacturer.
Palm
Harbor Marina
o $20 million dollar deep water megayacht marina with slips up to 250 feet as public private partnership on Flagler Drive on West Palm and Palm Beach waterfront.
Rybovich
Marina, West Palm Beach
o Multi-phased 12 acre deep water slip megayacht facility for yachts up to 300 feet with a 15 draft.
McKerns Development is providing marina marketing and public
relations plans for marinas nationally and internationally, advocacy and
strategy for the marine industry, marina destination travel and revenue
building for marinas. Marina awards and accolades include numerous Clean Marina
(TM) designations, Ecomarinas, international Blue Flag and Sustainability
programs.
McKerns Development is involved with destination marina marketing
including authentic regional events held seasonally throughout the year, water
and nature based trips to nearby marinas, state parks, attractions and
campgrounds, Florida historic places including settler and native American
sites, Floridian and Floribbean seafood and tropical culinary adventures,
regional and ethnic cuisine events and tastings, concerts, festivals, art
shows, museums and galleries, local shopping and dining, athletic and sporting
events including boat shows and parades, races, fishing tournaments, tennis and
golfing events.
Contact:
Leslie McKerns
mckerns@mckernsdevelopment.com
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