McKerns Development Press and PR
Strategic Press PR Marketing and Business Development
Marina Visioning and Marketing
Marina Marketing Bio
Marinas and Related Upland
Marina Services
Marina Case Study
McKerns Development, www.mckernsdevelopment.com, provides strategic expertise in marketing and public relations for marinas and marine related assets. With a noteworthy marina and waterfront amenities background, our firm is often asked to participate in the marina and yacht club visioning process, where our technical expertise combines with our marketing and public relations skill to uncover the true potential of the marina.
McKerns Development has a long history and deep contacts in design, architecture, engineering and construction, and strategic marketing and public relations for marinas, destinations and waterfront amenities.
Marina Marketing Plans
McKerns Development consults and provides market studies for water assets and related upland, using our excellent marine industry connections to make recommendations for technical expertise in design analysis, slip configuring, upland visioning, and for certified appraisers skilled in putting numbers together based upon plans, market studies and contingent variables.
A well-conducted marina marketing
plan provides alternatives to a sale or purchase based only on an as-is
appraisal, conducted upon the current physical structure, raw upland and
number of slips.
Working with Marina Experts
McKerns Development works with designers, architects, appraisers and other marketing experts to identify attractive possibilities, refining the plans and studying the market support, including both the numbers and the demographics. We then write the strategic marketing and public relations plan to implement the ideas.
Such a marketing and visioning
study is done from the perspective that current marina assets are only the
starting platform. We evaluate and recommend new marketable assets, including
not only the waterfront, but the upland assets and the potential for clubs, spas,
waterfront and resort creation.
The Marina as a Destination
We include the market for creating a destination and travel hub through the marina, and additional potential by connecting with nearby resources and navigable points of interest. The McKerns Development Marina Marketing study includes how and when a party might realize the new income potential through strategic branding, visioning, marketing and public relations.
Every party, whether bank, buyer or seller, has the option of studying the complete marina and related assets, including its entire potential for revenue and growth. Along with the current appraised value, each interested party greatly benefits from a marketing study, not just what a marina is now, but what it could be, and what that might mean to the numbers potential.
McKerns Development uses
visioning techniques to explain, demonstrate and convey what this new marina
looks like and feels like, from your potential customers point of view, fully
explaining the marina experience, and how this appeal will draw customers as a
continuous destination.
Benefits for the Marina Owner
The client benefits from a marketing study by having more thorough information on which to base decisions. McKerns Development benefits by following a project that leads to our core business, strategic marketing and public relations of a marina as a destination.
We are not brokers or realtors and we disclose all our fees and relationships.
McKerns Development
264 Cypress Trace, Royal Palm Beach, FL 33411
mckerns@mckernsdevelopment.com
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