McKerns Development Press and PR

McKerns Development handles branded marketing, press and PR, media campaigns and media relations with the press for Interior Designers and the Interior Design Industry. Ms. McKerns has extensive media contacts, obtaining press and writing full-length feature stories and  articles for interior design firms and for the marketing and promotion of products and professional services.  McKerns Development's extensive background includes press and media promotion of Interior Design for Luxury, Custom Residential Living, Multi-Family Housing, Marina and Waterfront, High Rise Condominium, Hotel/Condominium, Mixed Use Projects, Hospital and Healthcare, Interior Design, Hotel, Leisure and Resort.

Marketing in the Interior Design Profession requires the expertise to turn a luxury into a perceived necessity. Necessary? Showing the potential client that you have the talent and the resources to correctly select and specify furniture, furnishings and equipment that will mean the difference between success and failure in the opening of a commercial endeavor or in delivering the successful environment that is home. Successful marketing means demonstrating your ability to consult on technical details, provide highly workable layouts, and deliver the best resources for the budget. That you understand the market and can capture imagination and turn it into reality. And for all this, your interior design profession needs a professional publicist - a  strategist to create the case studies and demonstrate the professional expertise and put it in the hands of the media - both in traditional print and on the internet. 

Marketing the Interior Design Profession in a Downturn Economy: One the most important ways McKerns Development contributes to the strategic marketing of the Interior Design firm in an economic downturn is by providing a consisent source of new project leads and contacts. McKerns Development offers a custom leads program called MarketWatch.

With the custom leads program for Interior Designers called MarketWatch, you are able to select your project areas of interest and have custom project leads delivered to you complete with the contact information: names, addresses, websites, e-mails and phone numbers. You'll have fresh projects and lead sources gleaned from hundreds of project sources, trade sources and conventions, related professionals including architects, developers and builders, trend papers, websites, stockholder reports, press releases, town hall and city meetings, major media, trade media, media sources and contacts, personal contacts, referrals,  and many more. Your sources are custom and compiled only for you - your Marketwatch will not be shared with your competitors. Your firm will have the insider knowledge of all the major players and trends in the interior design, architectural and development industry, a description of what projects they have now and what they plan for the future. There is no better way to fill your project leads pipeline, and provide strategic direction to your marketing efforts.

Interior Design Articles (content may not be reproduced in whole or part without prior written consent)

Perla Lichi is Designing the Tropics

Marc Michaels - Relaxing in Estate and Resort Style Interiors

The Lifestyle of the Condo

I Want That - Details You'll Want to Touch and Own

As a Licensed Commercial Interior Designer, Ms. McKerns understands the interior design industry, its issues and appeal. Prior to founding the McKerns Development firm, McKerns held executive Vice President, multi-office and multi-state Department Head leadership positions in four of the State of Florida's large architectural, interior design, engineering and development firms. This led a natural course to promotion and business development of firms and services and ultimately to the founding of her own public relations, press and media relations firm, where she specializes in marketing for the interior design professional, strategic press and getting professional inter design service firms to the next level.  

McKerns assists dozens of the states largest development, architecture, interior design, engineering and contracting firms plan, set up, implement and manage their strategic marketing, press and business programs. Leslie McKerns BA, BS, FL Lic. ID, AIA Allied, holds the B.A. degree in English from Tulane University, New Orleans, Louisiana, and the B.S. degree in Interior Design and Construction from Florida International University in Miami, Florida. McKerns has structured mergers and acquisitions, landed contracts in the millions of square feet, formed joint ventures, and associations, and publicized many millions of square feet of public and private real estate. 

McKerns Development provides strategic marketing and business development leadership for the interior design industry. 

McKerns Development, 264 Cypress Trace, Royal Palm Beach, FL 33411. Tel. 561-305-4264, mckerns@mckernsdevelopment.com

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