McKerns Development Press and PR
Strategic Press PR Marketing and Business Development
Healthcare PR and Marketing
Healthcare PR and Communications
McKerns Development, a West Palm Beach, Florida based public relations firm delivers strategic public relations and media relations, strategic marketing and business development to the medical community, including a long term commitment to the marketing and branding of physician and healthcare practices. McKerns Development provides the correct mix of strategic marketing, branding and public relations for the medical practice.
McKerns Development Medical
Specialty: Branding, Marketing, Promotions and Public Relations:
The firm has over 25 years of
experience with those in the medical professions, including general and
specialized medical fields, including physiatry, pediatrics, pain management, neurology,
orthopedics, surgical, dental, plastic surgery, obstetrics and gynecology,
nutrition, sports medicine, medical diagnostics, radiology, anesthesiology,
physical therapy, occupational therapy, speech/language therapy, vision therapy
and cognitive therapy.
McKerns Development is an independent medical consulting firm, adept at defining a medical practice niche and promoting it through exceptional marketing channels and in national, international, local media and on the internet and through social networking channels. McKerns Development was recently nominated for the Bernays Excellence in Public Relations award, one of the highest honors in the public relations industry.
Medical Healthcare Marketing and
Public Relations Services
McKerns Development is an
independent medical healthcare marketing and public relations strategist
providing the lead in marketing and public relations for the medical field and
in the development and implementation of medical business and marketing plans.
Our Clients
Our clients include physician
practices, medical inpatient and outpatient clinics, hospitals, medical
advocacy groups, medical/related charitable organizations, pharmaceutical and
medical product development groups, healthcare services, preventative
healthcare, medical societies, medical support groups, medical fundraising
agencies, medical insurance companies and Workers Compensation, laboratories,
medical diagnostic centers, medical marketing and advertising agencies, senior
and long term care, acute care, pediatric care, therapeutic services, senior
living: continuous care, independent living, assisted living agencies and
organizations and the professionals associated with them.
Healthcare Messaging
With the current interest in
healthcare and healthcare initiatives there is a greatly enhanced need for
consumer education and outreach and for effective internal and external
messaging around services, positions and platforms.
McKerns Development provides
strategic direction for initiatives and messaging campaigns, providing media
relations and delivering messages directly to consumers through audio and
video, television, radio, print, internet enhanced press releases, website
content, articles, events, grass roots campaigns, advertising, newsletters,
postcards, and all aspects of strategic marketing and public relations
services.
Strategic Marketing and Public
Relations Services:
Public
Relations & Media Relations Services
Press
Releases
Advertising
Services
Brand
Strategy Services
Corporate
Communications Services
Event Planning & Management Services
Professional
Services Marketing
Specialist
Services Marketing
Medical
Marketing Plans
Medical
Tradeshows and Displays
Marketing
Budgets and Oversight
Market
Research Services
Medical Manuals and Technical Sheets
Branded
Informational Packets
Brochures
Direct
Mail
Press
Kits
Media
Relations
Community
Relations
Health and Community Outreach Programs
Advocacy
and Policy Preparation
Award
Applications
Media
Training
Media
Directories and Custom Lists for print and broadcast media
Crisis
Communications
White paper research, writing and publication
Article
Writing
Article
Research and Publishing
Speech
content writing, media and presentation coaching
Web
Development, Web Content & SEO (Search Engine Optimization)
Internal
and external medical and medical education publications, news releases, flyers, posters, employee handbooks and
newsletters.
Scientific manuscripts
Position
papers
Speaking
engagements
Special
Events
Corporate
and Medical Training videos
Stockholder
Reports
Newsletters
Direct
Mail Campaigns
Interactive Web based campaigns
Relationship Marketing
McKerns Development consults with
the stakeholders and the in-house professional team for the medical facility,
medical practice or medical company in establishing and implementing strategic
marketing plans to achieve the facility's and medical professionals� specific
objectives. McKerns Development provides comprehensive public relations and
marketing programs to achieve both long and short term goals.
McKerns Development will consult with the medical practitioner and design an effective outreach program based upon personal relationship marketing. Such warm and effective programs can include small seminars and informational programs, clinic tours, one on one or small group dinners, speaking engagements and other effective and personal referral strategies.
Workers Compensation Strategies
Outreach Programs developed by McKerns development will evaluate, develop and enhance a Workers Compensation strategy for referral and successful, ongoing and repeat relationships. Strategies will be developed that complement what the physician and medical staff already does and recommendations will be made for continuing outreach marketing and public relations programs to reach this referral audience. Strategies can include online and social networking, newsletters, speaking engagements, conference participation and events participation and co-sponsorships.
Referrals, Medical, Legal,
Insurance & Workers Compensation:
The Medical Referral effort as
practiced by McKerns Development continuously focuses its efforts on building
close relationships with all sources of referrals including legal and medical
referrals, insurance referrals and in creating lasting referral relationships
with prominent physicians and prestigious medical centers.
McKerns Development develops the medical practice as a patient advocate, to provide a medical liaison between the legal professional or insurer and patients in obtaining prompt treatment, guiding the ill, injured and their family, ensuring effective, competent and thorough care.
(IME) Independent Medical
Evaluations and Medical Expert Witness
McKerns Development consults with
the physician and medical practice to develop systems of effective public
relations and marketing to this sector. McKerns Development provides the
documentation and promotion of the physician as specialty physician experts
used by attorneys in legal cases such as Worker's Compensation and Personal
Injury cases, developing the physician as a trusted and independent source of
knowledge, assessment, diagnostics and treatment.
Legal Case Work/Medical Expert
Witness
As physicians may be called on as testifying experts to give their opinion in deposition or court, McKerns Development is able to promote the expertise of the physician practice to develop this as a viable component of the medical practice.
Website Strategies
McKerns Development will review
each website to ensure that it is a powerful branding and marketing tool for
the physician practice. We are able to recommend changes and implement changes offering
your expertise to the world.
McKerns Development includes the
internet and internet marketing as a powerful part of a strategic marketing
platform. We write articles and press and place them on all major sites. These
articles and press releases are read in the thousands at each site. Other sites
pick up these articles and place them on their sites, blogs, social media sites
and newsletters. Your link to your website remains active and readers click
through to your site. Your contacts grow exponentially, and we make sure that
your content is valued and trusted by readers.
Branding the Physician Practice
The McKerns Development Branding
Program will develop a positioning statement for the physician or medical
practice, defining the niche and how it will be perceived. How will or do you
want your patients to perceive your practice? What are the characteristics of
your practice? What is unique about your offerings?
Brand Development consists of consultation and delivery of services with regard to brand creation and management.
Branding the physician practice includes: Positioning in Local, National Marketplace, Company Positioning in Global Marketplace, Inventory of Current Brand Identity, Awareness and Brand Equity, Inventory of Current Brand Message (Language and physical elements used to express brand), Specific Expertise, Differentiation of Professionals and Services, Reputation and Name Awareness, Practice Leadership, Star Power, Up and Comers, Referral Relationships, Business Model for Service Delivery, Innovation, Competitive Intelligence, Market Leadership, Market Research, Marketing Communications and Collateral, Press and PR=Press Releases, Feature Stories, News and Events, Visibility Programs=Community, Visibility Programs=Charitable Cause, Visibility Programs=Events, Visibility Programs=Event Marketing, Visibility Programs=Promotions, Advertising, Writing, Speaking, Articles and Whitepapers, Case Studies, Web and Internet Presence, List Ranking, Awards, Educational Participation, Recommendations for Brand Leadership and Consultation on Brand Dominance.
Events and Strategies
McKerns Development believes that the most effective outreach strategy is word of mouth through trust-building. It is through the efforts of testimonials from patients and their families that a practice is built, yet public relations can enhance and support these efforts. McKerns Development will assist in forming bonds and relationships through events and participation with organizations.
Medical Content Development
McKerns Development writes
articles geared towards the understanding of the general public, and these
articles generate traffic to the physician practice website and build trust and
understanding of medical terminology, practices and procedures.
Our firm pitches feature stories
to the media using extensive, deep reaching media contacts and relationships.
The firm also writes technical medical articles and solicits speaking
engagements and publication for the physician.
Ms. McKerns and the professionals
with the firm have medical backgrounds and an extensive knowledge of medical
terminology and procedures; and are adept at reading and interpreting medical
articles and information and conducting further research for article
development. Content articles for
website and internet use dramatically enhances traffic to professional
websites. The McKerns Development firm makes use of the latest search engine
optimization techniques (SEO), maximizing exposure on the internet, including
dramatically increasing traffic to the website.
McKerns Development works with
external and internal agencies and handles promotions and press, creating,
writing and managing media and branded marketing campaigns, including the
openings, events and promotion reaching long and short term goals and the
marketing and promotion of medical professional services.
Healthcare Reform:
Today we cannot talk about
healthcare communications without discussing healthcare reform. Healthcare
providers that successfully and seamlessly transition their practice with the
coming new healthcare policies and practices will be those that have developed
strategies that have an accurate, yet balanced vision and understanding of the
direction of healthcare reform.
McKerns Development has been
vigilant in monitoring the changes in the pending healthcare reform bills and
the impact they will have on healthcare practices. Although there are many
details yet to be worked out in these new proposals, we believe there could be
substantial new opportunities for healthcare providers based on what they do
best, provide outstanding, innovative patient care.
The call to reform healthcare has
gone out among providers and consumers alike and consumers in particular have
begun to take on a more active role when it comes to researching, finding and
committing to a healthcare plan or provider. McKerns Development understands
these challenges. We take an integrated approach to healthcare public
relations, and as such are able to reach markets and consumers vital to keep an
organization growing during these times of unparalleled change.
McKerns Development is
well-positioned to help healthcare providers understand the changes that are
coming to the healthcare system, to best apply those changes to their practice,
and to accurately communicate this information to both patients and
employees. We believe opportunities
exist as an expanded population of Americans get coverage and seek care.
Heathcare Communications
The McKerns Development team
views communications as an integral part of every healthcare organization�s
overall business strategy. We deliver results by providing memorable, creative
and effective public relations strategies that are tailored to the needs of our
clients.
The McKerns Development team has
extensive experience in providing marketing, public relations and advertising
services to healthcare providers and healthcare organizations including
hospitals, private physician/ doctor practices, and insurance companies. Our
team understands the healthcare market dynamics, industry issues and the
subtleties imbedded in the complex health policy debate. We have proven
marketing expertise and business knowledge across all segments of the
Healthcare industry.
McKerns Development excels in
developing multifaceted, customer-centric public relations campaigns and
integrated marketing communications services that are strategic, creative, and
effective. We address our clients' needs by creating customized, strategic
marketing, public relations, and advertising solutions that deliver tangible
results.
Public Relations and Marketing campaigns can help to shape and enhance a physician�s reputation, retain current patients, attract new patients, impact opinion leaders, and influence perceptions in the health care community.
Strategic Marketing and Public Relations for the Healthcare Industry
McKerns Development believes in using
a combination of marketing and public relations methods that build a memorable,
unique image in the minds of a targeted audience. Creativity, consistency and
continuity are the keys to sustained success. McKerns Development creates
multifaceted communications plans that get results using:
Public Relations and Marketing
Communications:
Public
Relations
Media
Relations
Media
Research and Editorial Opportunities
News
Releases, Press Kits
Trade
Show and Event publicity
Event
Management
Editorial
Story Placement and Development
Speaking
Engagements and Panel/Seminar Management
Community
and Coalition Relations
Regulatory
Communications
Investor
Relations/Financial Communications
Corporate
and non-profit communications
Crisis
communications
Issues
Management/Risk Communications
Advocacy
Relations
Strategic
Planning and Message Development
Video and Audio
Production
Writing and
Editorial Support
Graphic Design
Services
Photography Services
Social Media
Marketing
Logo Design
Brochures;
Direct Mail
Stationery
Packages
Collateral
Material
Annual Reports
Newsletters
(Writing, Editing and Layout)
Web Site Design
Our team of experienced
communication professionals will translate your strategic objectives into an
effective and successful campaign that hits all the marks by focusing in on
unique needs and goals with a customized and cost effective program.
Leslie McKerns, CEO, McKerns
Development
Leslie McKerns, owner of McKerns
Development, is a nationally recognized strategic business consultant, press
and media expert with hundreds of articles and press placements for her
clients, growing their business an average of 85% in one year. The firm is
based in South Florida, including the areas of West Palm Beach, Royal Palm
Beach, Wellington, Jupiter, Ft. Lauderdale, Boca Raton, Miami and the west
coast of FL, and works with clients locally and nationally.
Leslie McKerns, BA, BS, is a professional writer, 25 year business leader and multi-published author of five books and hundreds of articles. She is a press and PR expert, continuously contributing to national magazines and newspapers, promoting her clients and generating high readership and interest about their products and services. Her special expertise includes small and large scale medical and medically related business and professionals.
Content Development and
Professional Writing:
Leslie McKerns, McKerns Development
is a nationally recognized content developer and writer with hundreds of
articles in print, electronic media and the internet, and press placements in
national and international books, magazines, news, financial and trade media.
Leslie McKerns, BA, BS, is a professional writer, and multi-published author of
five books and hundreds of articles.
Medical Expertise, Programs,
Lectures and Publications:
Ms. McKerns is the author and co-author of books, curriculum and courses for medical and therapeutic professionals, in publication with McGraw Hill and other publishers in the US and abroad.
Contact us at: mckerns@mckernsdevelopment.com
Visit other pages at http://www.mckernsdevelopment.com for more information about marketing and public relations for the medical community.
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