McKerns Development Press and PR

About the Founder of McKerns Development - Leslie McKerns BA, BS, FL Lic. ID, AIA Allied, holds the B.A. degree in English from Tulane University, New Orleans, Louisiana, and the B.S. degree in Interior Design and Construction from Florida International University in Miami, Florida.

 

Books Authored by Leslie McKerns: Ms. McKerns is a multi-published author of hundreds of magazine and news articles, including those on Architecture, Interior Design, Sustainable and Green Design, school design and safety, travel and leisure and more. She is the author of Winning at Business - Toolbox Marketing and PR,  the co-author of five books with McGraw-Hill including Therapeutic Education for the Child with Traumatic Brain Injury - From Coma to Kindergarten, More Therapeutic Education for the School Age Child with Traumatic Brain Injury, The Kid's Guide to Good Grammar, Grammar! Grammar! Extra! Extra! and other titles with respected industry publishers. She is a Board Member of the American Lung Association, the 2005-2008 publicist for American Lung of Florida-SE Division, a Professional Member of the Gold Coast Public Relations Council (GCPRC), and a Florida Licensed commercial Interior Designer, holding the B.S. degree in Interior Design and Construction from Florida International University.

Articles by Leslie McKerns: Ms. McKerns is the former Real Estate and Interior Design Editor of a luxury magazine, and has contributed editorial to hundreds of publications including Wall Street Journal, New York Times, Variety magazine, MSNBC News, Florida Real Estate Journal, Marina Dock Age, School Planning and Management magazine, Coastlines, South Florida Business Journal, Florida Design, Southeast Construction, Palm Beach Post, South Florida CEO, Sun-Sentinel, South Florida Business Journal, Orlando Sentinel, Daily Business Review, ComericaTimes Journal, Palm Beach Times, Brand Noise, Palm Beach Illustrated, Miami Herald, Boating Industry, Commercial Real Estate, Medical Business, and more. 

Prior to founding the firm, McKerns held executive Vice President, multi-office and multi-state Department Head leadership positions in two of the State of Florida's large Architectural, Interior Design, Engineering and Development firms. This led a natural course to promotion and business development of firms and services and ultimately to the founding of her own public relations, press and media relations firm, where she specializes in strategic press and getting professional service firms to the next level.  McKerns now assists dozens of the state’s largest development, architecture, engineering and contracting firms plan, set up, implement and manage their strategic marketing, press and business programs. 

McKerns has structured mergers and acquisitions, landed contracts in the millions of square feet, formed joint ventures, and associations, and publicized many millions of square feet of public and private real estate. McKerns also provides strategic marketing and business development leadership to numerous small and large firms in the world of advertising, medical, product development, insurance, real estate, financial and other business ventures. In addition, she has authored and co authored books for McGraw-Hill and others, authored two brand new e-books written for mastering the marketing and promotion process, written and presented numerous articles, and speaks publicly to professional and educational groups. 

McKerns Development handles media relations with the press,  creates and manages media campaigns and branded marketing. Ms. McKerns has extensive media contacts, obtaining press and writing full-length feature stories for clients and for the marketing and promotion of products and professional services.  McKerns Development's extensive background includes press and media promotion, small and large business marketing, Luxury, Multi-Family Housing, High Rise Condominium, Hotel/Condominium, Mixed Use Projects, Hospital and Healthcare, Interior Design, Hotel, Resort and Hospitality, Banking, Aviation, Retail, Senior Living, Luxury Services, Golfing, Travel, Tourism, Boating and Marinas.  McKerns Development also has a medical specialty and has co-authored five books for medical professionals and numerous medical articles for the medical profession and the interested public. She is the co-developer of a special education curriculum for traumatic brain injury - and this curriculum was adopted in two charter schools for children from 4-12 who are non-verbal and have mobility and movement disabilities.

Action Strategy: "In the ordinary course of the day or week, I write press releases and secure publication for people and their products, develop detailed marketing plans, advise companies on their strategic growth, write speeches for professionals, author professional articles for my firm and for others, write sales letters, bios, web copy and Powerpoint presentations, keep in touch with the media, plan media content to match media calendars of publications, consult with other marketing and PR professionals, host and participate in remote conferencing with people in many states, write and review proposals and bid packets, prepare media packets, prepare content and position papers for lobbyists, write newsletter copy, design enticing copy for invitations and fund raising events, write marketing plans, evaluate and update marketing plans, write copy, books and editorial, and attend all the top industry meetings," says McKerns. "Did you know that it is not at all unusual for a business owner to have difficulty explaining what they do or offer? I spend time interviewing professionals to identify the core of their business, and assist them in streamlining their message to reach the right audience."

McKerns Development 264 Cypress Trace, Royal Palm Beach, FL 33411  T. 561-305-4264 mckerns@mckernsdevelopment.com

 

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