FAQ's About Press & PR

FAQ's About Press and PR

Frequently Asked Questions about Press and PR - Read these and feel free to contact McKerns Development with Your Own Questions

Q. How is your company able to get me press and publicity?

A. We quickly and efficiently work with you through engaging interviews to find the essence of your company, product or service. We consult with you interactively to establish your goals for seeking press and publicity. The process is fun, upbeat and extremely productive for top management and staff alike.

Goals for wanting press and publicity vary. Developing new markets, growing existing ones, seeking alliances, investors or partners, might be just a few. Or you may have a very specific story to tell.

These are your strategic goals.

Q. My company wants press and publicity, but we are not really sure where the story isï¿½

If you want press, but are not sure where the story is, that is okay, too. We will review your firm, your projects and your people to get an overview of some potential story lines. The next step is to correctly craft the story so that it reaches the intended audience. We are experts in that.

Q. What makes a good story?

A good story is one that meets your goals at the same time creating a high interest in their readership. For a full explanation of What Makes a Good Newsworthy Story, read the selection in the articles section of this website.

Q. Where will I be published?

Where you will be published can vary greatly depending upon those goals we mentioned. You may wish to reach luxury markets, specialty or regional markets, to a specific trade/industry, reach a financial or general public audience. We will reach the publications most interested in your message. It really is a two way street. If it reaches the interest of their readership, they will want your story.

Q. What will I need?

A great story, and we will provide that. You might need some good graphics along with your great story. Particularly if you intend to reach a publication that routinely uses or requires high quality photographic material. We will guide you on that.

Q. What if I do not have great photographs?

If you do not have, or cannot get such photographs, do not despair. There are many publications, including the newspapers that may assign their own photographers if the story is good. Publications also will use people pictures, and lifestyle pictures, showing the setting and people engaged in it, whether business or pleasure.

However, if your market is highly dependent upon images, such as Interior Design or Architecture, you may be required to produce high quality photographs for certain publications. Without them, you can often still reach newspapers, trade and financial publications, but only with a great story.

Q. Do you have relationships with these publications?

A. Yes. With many.

My firm has built a solid network of respectful attention from reporters, editors and producers. Many will come to me and ask me to develop a story based on their need at the time, or for an upcoming edition. I also query the publications with ideas and stories I have developed. I have an excellent success rate with both methods. I place stories with leading national and local print, trade and industry publications, in magazines and newspapers, over the wire, internet and broadcast media.

TOP TEN REASONS TO HIRE AN OUTSIDE PRESS AND MARKETING CONSULTANT

GOT PRESS

What Makes A Good Story

Specialist for Strategic Marketing, Press and PR

MARKET WATCH PROGRAM

Ten ways to reinvent your company

What will my releases look like

McKerns Development 264 Cypress Trace, Royal Palm Beach, FL 33411

mckerns@mckernsdevelopment.com

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