| Posted at 05:04 PM on January 07, 2010 |
An interesting (to me anyway) thing happened when I went to pick up my dog. She had been boarded for several days while I was out evaluating marinas in the Florida Keys. I picked this vet because of the kind, caring, attentive, personal and holistic touch they were broadcasting on their website. You know, their brand.
We care. We watch. Your dog is never alone kind of thing.
When I came to pick her up, her nose was raw and bleeding. A giant ragged hole in the top of her formerly black nose. I immediately suspected they fed her Kangaroo meat. That’s right. Kangaroo. Meat.
Why would I think that? Previous experience.
I returned from another trip to pick her up (at a different vet) and her nose had been worn bloody there too. Imagine my surprise when they told me, “We fed her Kangaroo Meat, and I guess she didn’t like it, because she pushed her bowl away so many times it wore through her nose.” Oh, I thought. I said to feed her chicken, but Kangaroo meat was handy, so we grabbed that? And they spun me out the door with the unfinished bag for later. Anyone listening?
So this trip, (now the wiser) I specifically made a point of telling them, “Now, don’t feed her any Kangaroo Meat. And if she pushes her bowl, change her food – she’s telling you no. Please watch her.”
I looked down at the dog’s bloody nose. I admit, I lost it with the vet. I yelled. She stormed back at me, “There’s nothing wrong with her! Anywhere you take her she’ll do this! I’m giving you FREE medicine to put on it.” (Like I was in there to score the free tube.)
Nothing like an apology from the heart. So, I was left with what my mother always says, “If I can’t tell you, I’ll let someone else tell you.”
Her veterinary brand? Caring and all? Might as well be dogfood. It certainly isn’t branded dog care. Her new tagline could be, Care without the caring.”
Now, that she could live up to.
Reach me at mckerns@mckernsdevelopment.com
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