| Posted on November 20, 2009 at 11:41 AM |
Healthcare PR and Communications
McKerns Development, a West Palm Beach, Florida based public relations firm delivers strategic public relations and media relations, strategic marketing and business development to the medical community, including a long term commitment to the marketing and branding of physician and healthcare practices. McKerns Development provides the correct mix of strategic marketing, branding and public relations for the medical practice.
McKerns Development Medical Specialty – Branding, Marketing, Promotions and Public Relations:
The firm has over 25 years of experience with those in the medical professions, including general and specialized medical fields, including physiatry, pediatrics, pain management, neurology,orthopedics, surgical, dental, plastic surgery, obstetrics and gynecology, nutrition, sports medicine, medical diagnostics, radiology, anesthesiology, physical therapy, occupational therapy, speech/language therapy, vision and cognitive therapy.
McKerns Development is an independent medical consulting firm, adept at defining a medical practice niche and promoting it through exceptional marketing channels and in national, international, local media and on the internet and through social networking channels. McKerns Development was recently nominated for the Bernays Excellencein Public Relations award, one of the highest honors in the public relations industry.
Medical Healthcare Marketing and Public Relations Services
McKerns Development is an independent public relations strategist providing the lead in marketing and public relations for the medical field and in the development and implementation of medical business and marketing plans.
Our Clients
Our clients include PR and program development for physician practices, medical inpatient and outpatient clinics, hospitals, medical advocacy groups, medical/related charitable organizations, pharmaceutical and medical product development groups, healthcare services, preventative healthcare, medical societies, medical support groups, medical fundraising agencies, medical insurance companies and Workers’ Compensation, laboratories, medical diagnostic centers, medical marketing and advertising agencies, senior and long term care, acute care, pediatric care, therapeutic services, senior living – continuous care, independent living, assisted living agencies and organizations and the professionals associated with them.
Healthcare Messaging
With the current interest in healthcare and healthcare initiatives there is a greatly enhanced need for consumer education and outreach and for effective internal and external messaging around services, positions and platforms.
McKerns Development provides strategic direction for initiatives and messaging campaigns, providing media relations and delivering messages directly to consumers through audio and video, television, radio, print, internet enhanced press releases, website content, articles, events, grass roots campaigns, advertising, newsletters, postcards, and all aspects of strategic marketing and public relations services.
Strategic Marketing and PublicRelations Services:
Public Relations & Media Relations Services
Press Releases
Advertising Services
Brand Strategy Services
Corporate Communications Services
Event Planning & Management Services
Professional Services Marketing
Specialist Services Marketing
Medical Marketing Plans
Medical Tradeshows and Displays
Marketing Budgets and Oversight
Market Research Services
Medical Manuals and Technical Sheets
Branded Informational Packets
Brochures
Direct Mail
PressKits
Media Relations
Community Relations
Health and Community Outreach Programs
Advocacy and Policy Preparation
Award Applications
MediaTraining
Media Directories and Custom Lists for print and broadcast media
Crisis Communications
Whitepaper research, writing and publication
Article Writing
Article Research and Publishing
Speech content writing, media and presentation coaching
Web Development, Web Content & SEO (Search Engine Optimization)
Internal and external medical and medical education publications, news releases, flyers, posters, employee handbooks and newsletters.
Scientific manuscripts
Position papers
Speaking engagements
Special Events
Corporate and Medical Training videos
Stockholder Reports
Newsletters
Direct Mail Campaigns
Interactive Web based campaigns
Relationship Marketing
McKerns Development consults with the stakeholders and the in-house professional team for the medical facility,medical practice or medical company in establishing and implementing strategic marketing plans to achieve the facility's and medical professionals’ specific objectives. McKerns Development provides comprehensive public relations and marketing programs to achieve both long and short term goals.
McKerns Development will consult with the medical practitioner and design an effective outreach program based upon personal relationship marketing. Such warm and effective programs can include small seminars and informational programs, clinic tours, speaking engagements and other effective and personal referral strategies.
Workers Compensation Strategies
Outreach Programs developed by McKerns development will evaluate, develop and enhance a Workers Compensation strategy for referral and successful, ongoing and repeat relationships. Strategies will be developed that complement what the physician and medical staff already does and recommendations will be made for continuing outreach marketing and public relations programs to reach this referral audience. Strategies can include online and social networking, newsletters, speaking engagements, conference participation and events participation.
Referrals – Medical, Legal, Insurance & Workers Compensation
The Medical Referral effort as practiced by McKerns Development continuously focuses its efforts on building close relationships with all sources of referrals including legal and medical referrals, insurance referrals and in creating lasting referral relationships with prominent physicians and prestigious medical centers.
McKerns Development develops the medical practice as a patient advocate, to provide a medical liaison between the legal professional or insurer and patients in obtaining prompt treatment, guiding the ill, injured and their family, ensuring effective, competent and thorough care.
McKerns Development consults with the physician and medical practice to develop systems of effective public relations and marketing to all sectors. McKerns Development provides the documentation of credentials and expertise and promotion of the physician as specialty physician experts used by attorneys in legal cases such as Personal Injury cases, developing the physician as a trusted and independent source of knowledge, assessment, diagnostics and treatment.
As Attorneys may require that the plaintiff patient go to an IME physician(s) for an independent examination/opinion, as to the injuries claimed, the physician will be positioned as an expert able to give an unbiased medical opinion of their findings.
Legal Case Work – Medical ExpertWitness
As physicians may be called on as testifying experts to give their opinion in deposition or court, McKerns Development is able to promote the expertise of the physician practice to develop this as a viable component of the medical practice based on expertise, competence and trust.
Website Strategies
McKerns Development will review each website to ensure that it is a powerful branding and marketing tool for the physician practice. We are able to recommend changes and implement changes offering your expertise to the world.
McKerns Development includes the internet and internet marketing as a powerful part of a strategic marketing platform. We write articles and press and place them on all major sites. These articles and press releases are read at each site. With the author's permission, other sites pick up these articles and place them on their sites, blogs, social media sites and newsletters. Your link to your website remains active and readers click through to your site. Your contacts grow exponentially, and we make sure that your content is valued and trusted by readers.
Branding the Physician Practice
The McKerns Development BrandingProgram will develop a positioning statement for the physician or medical practice, defining the niche and how it will be perceived. How will or do you want your patients to perceive your practice? What are the characteristics ofyour practice? What is unique about your offerings?
Brand Development consists of consultation and delivery of services with regard to brand creation and management.
Branding the physician practice includes: Positioning in Local, National Marketplace, Company Positioning inGlobal Marketplace, Inventory of Current Brand Identity, Awareness and Brand Equity, Inventory of Current Brand Message (Language and physical elements used to express brand), Specific Expertise, Differentiation of Professionals and Services, Reputation and Name Awareness, Practice Leadership, Star Power, Upand Comers, Referral Relationships, Business Model for Service Delivery, Innovation,Competitive Intelligence, Market Leadership, Market Research, Marketing Communications and Collateral, Press and Press Releases, Feature Stories,News and Events, Visibility Programs=Community, Visibility Programs=Charitable Cause, Visibility Programs=Events, Visibility Programs=Event Marketing,Visibility Programs and promotions, Advertising,Writing, Speaking, Articles and Whitepapers, Case Studies, Web and Internet Presence, List Ranking, Awards, Educational Participation, Recommendations for Brand Leadership and Consultation on Brand Dominance.
Events and Strategies
McKerns Development believes that the most effective outreach strategy is word of mouth through trust-building. It is through the efforts of testimonials from patients and their families that a practice is built, yet public relations can enhance and support these efforts. McKerns Development will assist in forming bonds and relationships through events and participation with organizations.
Medical Content Development
McKerns Development writes articles geared towards the understanding of the general public, and these articles generate traffic to the physician practice website and build trust and understanding of medical terminology, practices and procedures.
Our firm pitches feature stories to the media using extensive, deep reaching media contacts and relationships.The firm also writes technical medical articles and solicits speaking engagements and publication for the physician.
Ms. McKerns and the professionals with the firm have medical backgrounds and an extensive knowledge of medical terminology and procedures; and are adept at reading and interpreting medical articles and information and conducting further research for article development. Content articles for website and internet use dramatically enhances traffic to professional websites. The McKerns Development firm makes use of the latest search engine optimization techniques (SEO), maximizing exposure on the internet, including dramatically increasing traffic to the website.
McKerns Development works with external and internal agencies and handles promotions and press, creating,writing and managing media and branded marketing campaigns, including the openings, events and promotion reaching long and short term goals and the marketing and promotion of medical professional services.
Healthcare Reform:
Today we cannot talk about healthcare communications without discussing healthcare reform. Healthcare providers that successfully and seamlessly transition their practice with the coming new healthcare policies and practices will be those that have developed strategies that have an accurate, yet balanced vision and understanding of the direction of healthcare reform.
McKerns Development has been vigilant in monitoring the changes in the pending healthcare reform bills and the impact they will have on healthcare practices. Although there are many details yet to be worked out in these new proposals, we believe there could be substantial new opportunities for healthcare providers based on what they do best, provide outstanding, innovative patient care.
The call to reform healthcare has gone out among providers and consumers alike and consumers in particular have begun to take on a more active role when it comes to researching, finding and committing to a healthcare plan or provider. McKerns Development understands these challenges. We take an integrated approach to healthcare public relations, and as such are able to reach markets and consumers vital to keep an organization growing during these times of unparalleled change.
McKerns Development is well-positioned to help healthcare providers understand the changes that are coming to the healthcare system, to best apply those changes to their practice, and to accurately communicate this information to both patients and employees. We believe opportunities exist as an expanded population of Americans get coverage and seek care.
Heathcare Communications
The McKerns Development team views communications as an integral part of every healthcare organization’s overall business strategy. We deliver results by providing memorable, creative and effective public relations strategies that are tailored to the needs of our clients.
The McKerns Development team has experience in providing marketing, public relations and advertising services to healthcare providers and healthcare organizations including hospitals, private physician/ doctor practices, and insurance companies. Our team understands the healthcare market dynamics, industry issues and the subtleties imbedded in the complex health policy debate. We have proven marketing expertise and business knowledge across all segments of the Healthcare industry.
McKerns Development excels indeveloping multifaceted, customer-centric public relations campaigns and integrated marketing communications services that are strategic, creative, and effective. We address our clients' needs by creating customized, strategic marketing, public relations, and advertising solutions that deliver tangible results.
Public Relations and Marketing campaigns can help to shape and enhance a physician’s reputation, retain current patients, attract new patients, impact opinion leaders, and influence perceptions in the health care community.
McKerns Development believes in using a combination of marketing and public relations methods that build a memorable, unique image in the minds of a targeted audience.
Creativity, consistency and continuity are the keys to sustained success. McKerns Development creates multifaceted communications plans that get results using:
Public Relations and MarketingCommunications:
Public Relations
Media Relations
Media Research and Editorial Opportunities
News Releases, Press Kits
TradeShow and Event publicity
Event Management
Editorial Story Placement and Development
Speaking Engagements and Panel/Seminar Management
Community and Coalition Relations
Regulatory Communications
Investor Relations/Financial Communications
Corporate and non-profit communications
Crisis communications
Issues Management/Risk Communications
Advocacy Relations
Strategic Planning and Message Development
Production Services:
Video and Audio Production
Writing and Editorial Support
Graphic Design Services
Photography Services
Social Media Marketing
Logo Design
Brochures; Direct Mail
Stationery Packages
Collateral Material
Annual Reports
Newsletters(Writing, Editing and Layout)
Web Site Design
Our team of experienced communication professionals will translate your strategic objectives into an effective and successful campaign that hits all the marks by focusing in on unique needs and goals with a customized and cost effective program.
Contact us at mckerns@mckernsdevelopment.com
Visit www.mckernsdevelopment.com for information on this topic
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