| Posted on September 14, 2009 at 12:53 PM |
McKerns Development Medical Specialty Branding, Marketing, Promotions and Public Relations for the Medical Profession:
Ms. McKerns is a professional publicist and CEO of McKerns Development, a West Palm Beach, Florida based public relations firm delivering PR, press, and media relations, strategic marketing and business development for the medical sector and the medical specialties.
Need qualified, professional assistance with the marketing and strategic public relations of a long term or acute care hospital or clinic, medical firm, physician practice, medical professional organization, medical support group, therapeutic care, traumatic brain injury or senior living care?
McKerns Development has a long term commitment to the marketing and branding of physician practices and all related medical professions and groups. McKerns Development will deliver the correct mix of strategic marketing, branding and public relations for the medical practice.
The firm has over 25 years of experience with strategic marketing and public relations for medical related business and those in the medical professions, including general and specialized medical fields and those in support and treatment of medical conditions.
McKerns Development was recently nominated for the Bernays Excellence in Public Relations award, one of the highest honors in the public relations industry and carries these high standards to the strategic public relations, branding and marketing of medical groups.
McKerns Development is an independent consulting firm, adept at defining the company niche and promoting it through exceptional marketing channels and in national, international and local media.
The firm writes and pitches feature stories to the media using extensive, deep reaching media contacts and relationships. The firm also writes technical medical articles and articles geared towards the understanding of the general public and provides valuable insights in medical advocacy issues and in patient education.
Medical Content Writing
Ms. McKerns has an extensive knowledge of medical terminology and procedures; and is adept at reading and interpreting medical articles and information, and conducting further research for article and medical content development. Content articles for website and internet use dramatically enhances traffic to professional websites. The McKerns Development firm makes use of the latest search engine optimization techniques (SEO), maximizing exposure on the internet, including dramatically increasing traffic to the website.
McKerns Development works with external and internal agencies and handles promotions and press, creating,writing and managing media and branded marketing campaigns, including the openings, events and promotion reaching long and short term company goals and the marketing and promotion of products and professional services.
Medical Content Development and Professional Writing:
McKerns Development is a nationally recognized medical content developer and writer with hundreds of medical articles in print, electronic media and the internet,and press placements in national and international books, medical publications,online medical sites, magazines, news, financial and trade media.
Ms.McKerns, BA, BS, is a professional writer, and multi-published author of five books and numerous medical articles.
Medical Expertise, Programs, Lectures and Publications:
Ms. McKerns is the author and co-author of books, curriculum and courses for medical and therapeutic professionals, in publication with McGraw Hill and other publishers in the US and abroad.
Medical Books and Publications:
Therapeutic Education for the Child with Traumatic Brain Injury: From Coma to Kindergarten
Therapeutic Education for the Child with Traumatic Brain Injury: Continuing Education Courses for Medical and Therapeutic Professionals
Therapeutic Education for the School Age Child with Traumatic Brain Injury
Alternative Communication:Selecting and Using Alternative Methods for Non-Verbal Communication
Technical Evaluation and Observation of the Non Verbal Child
Medical Articles Written for General Audience:
Pain and the Sports Enthusiast. How to Get Back in the Game
Pain Management Treatments and Procedures
Born to be Wild--Pain and the Active Baby Boomer
Construction Injuries. Effective Pain Management and Rapid Care
Pain Management as a Method of First Resort, Not Last
Eliminating the Emergency Room Wait
What Does it Mean to be Board Certified?
What is Patient Centered Care?
What to Expect in Your First Pain Management Visit
Prolotherapy and Joint Stabilization
Defining Pain Management.Terms and Procedures
Senior Living and the Medical Care of Seniors
McKerns Development has worked in consulting and development for Senior Living for over ten (10 years) in programs and environments for Senior Living: Independent Living, Continuing Care Retirement Communities (CCRC), Assisted Living, Skilled Nursing, Alzheimer and Dementia Care. Ms. McKerns has conducted considerable research and has background in Aging in Place, Universal Design, Medical needs for the Aging population and in therapeutic settings and environments for senior living.
Pediatric Care
McKerns Development has twenty(20) years of experience in pediatric care practices and in the practices of therapeutic management of pediatric acute care, pediatric long term care, pediatric traumatic brain injury and rehabilitation, physiotherapy, pediatric neurological care, physiatry, pediatrics, visual therapy, cognitive therapy,speech therapy and occupational therapy.
Pain Management
McKerns Development is experienced in pain management clinics and pain management physician care practices, and in providing branded physician care groups for the non-pharmaceutical management of acute and long term pain.
Traumatic Brain Injury
McKerns Development has extensive experience in programs for the therapeutic medical treatment of traumatic brain injury, and has worked in promotion and development of content and programs for medical and therapeutic professionals in traumatic brain injury for more than twenty (20) years.
Medical Programs, Lectures and Consultation:
Ms. McKerns is the co-developer of curriculum, media and materials used for the Palm Beach County Charter Schools, Potentials Charter Schools in Boca Raton and Riviera Beach, FL, (Children ages 3-11 with developmental and traumatic disabilities including the need for non-verbal and assisted communication, wheelchair and assisted ambulation) blending traditional age and grade appropriate education with therapeutic intervention.
Ms. McKerns was a lecturer and speaker with the ARC of Palm Beach County (Developmental and Traumatic Disabilities) for 13 years, and was a consultant to the ARC Pediatric Deaf/Blind program.
Ms. McKerns has been on the Advisory Board of the American Lung Association for 2005-2007.
McKerns Development
264 Cypress Trace, Royal PalmBeach, FL 33411
T. 561-305-4264
mckerns@mckernsdevelopment.com
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